Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

Google Search Console, Google Analytics, Page Speed Insights, etc. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. SEO is all about getting more search visibility, yet there's no way I (or anyone else …

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Other words, like similarly, nevertheless and however can also work to give a clear signal to your …

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they …

Now you’re definitely going to rank for your keywords. From Google's point of view, it is not advisable to place the actual content of the page below the fold. Google Trends provide clean and reliable results for the popularity of keywords and phrases. Besides obvious ads, other types of …

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

But not all duplicate content is editorially created. Your Title Tags are far-and-away the most important places to put your keywords. You can make up a new keyword and add it to your page, but it’s unlikely other web pages will add your keyword. Google doesn’t only consider …

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. What we mean when we refer to SEO, is the practice of updating content on your website so …

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). Google Ranking algorithm comprises more than 200 …

Google will rank it – for a time. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. There’s an art to properly optimizing a …

Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about …

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. A 301 redirect …

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Some websites use pages with endless scrolling. Although Google can …

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. It’s really a simple concept, just give them what they want and you’ll see …

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO …

Essentially, conversion improves the quantity and quality of organic traffic to a given website. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Great content is also important from an SEO perspective, which is …

SEO success relies heavily on the keywords you choose to target. When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Integrate keywords, not only into the content itself, but also into the title, the …

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" If the link to your website can be found on a page with good content, chances are that people will …

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. SEO is Search Engine Optimization. This will …

What is generally the one thing that may prevent someone from using my service? You probably entered a phrase or question in a search engine. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t …

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to …

Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Online content is the same—it stays fresh and valuable for months and years to come. There are many theories, some backed by data, that show Google uses …

It can be in the comments what is finally implicitly integrated well into the content also. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it …

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Data analysis should be the cornerstone of your SEO efforts. Assess …

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. It’s something that …

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. SEO-friendly content doesn’t have to be difficult …

White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. What Are The Most Important Factors SEO Marketers Consider? I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in …

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Our team of SEO …

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

What’s more important, it also will have more authority for your readers. Expect increased conversions, particularly those from visitors who arrived via organic search. Overall, your expectation when you clicked on the link is that you would find what you needed. It helps the search engines quickly determine what …

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and …

A natural link profile has variety. The links come from different domains and links will have different strengths. Machines are writing stories and that is often something Google is not a fan of. Your customers are already looking for what you have to offer, but they often aren’t searching …

But social didn’t bother with this model. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. To make a website stand out in the depth of the internet is the hardest job for everyone …

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Good formatting can instantly improve your page’s …

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Google has made it apparent that site speed matter in search …

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don …

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. When your website has evergreen content that …