Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. To achieve that benchmark …

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages …

Further to this, Google says that page descriptions are not a ranking factor. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural …

Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and …

Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. An SEO factor is something that influences where a …

Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content. Our data shows that even if it’s a high …

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. When it comes to …

The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …

Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of results displayed on …

Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index …

Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. A number of challenges …

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to …

SEO has been in the mainframe of digital marketing for little above two decades. This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. My friend …

Sometimes I will block Google when using OTHER people’s content on pages. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. Google “crawls” billions of pages, both …

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in …

Like news articles, content that includes statistical reports will also go out of date. Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Despite its clear suitability for this purpose, most marketing specialists don …

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. all this would directly affect the site popularity or the …

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. To ensure consistently high quality, business owners and digital marketers need to adopt …

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Businesses consider social …

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

When you add a link to your website, you are inviting users to leave your site. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Competitor Analysis can help you to identify links, ads …

When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right …

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The appearance of search engine results pages is constantly in flux due to …

Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied keywords that you may not necessarily be otherwise able to do. Testing The Website’s Global Navigation As you can …

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

If you’re hiring in house SEO specialists or if you’re hiring a specialist SEO agency to provide you with a SEO service, it is very important that you choose a skilled professional with lots of experience with Search Engine Optimisation. Placing keywords in these tags can be beneficial …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google …

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Duplicate content alone was not what the Panda …

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Many global organizations embraced hreflang. As search engines improve, queries with …

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Some websites are great and are ideally search engine-friendly, but many we come across are not. What we mean when we refer to SEO, is the practice …

Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The total number of backlinks can often include many links from the same referring domain …

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. You want your company’s name to be one of the first results that they see. The thing is, in …

In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. How important is it to take advantage of enhancing your results with descriptive …

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

Your SEO strategy needs to be a continuous process. Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the …

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it …

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. SEO has …

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. The …

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your …

What exactly is evergreen content and why does it matter? There are a variety of factors that are used to assess this, and keyword usage is one of them.There was a time when keyword stuffing actually worked, but now it is considered a black-hat tactic. As far as promotional …