The goals you set for your site plus the definition of your target market should drive both your Web design and marketing campaigns. Google, Yahoo!, and Bing are considered first-tier, or primary, search engines, as they own most of the search engine market share in the Western parts of the …

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. There is significant traffic to be gained by optimizing for video search engines and …

A large scale of guest blogging only for link purpose is considered as a violation of Google's rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. Aside from dashboards, it's good to go into any analytics tool …

Great content marketing isn't self-promotional. It's useful and meaningful to the target audience. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Basically, you are creating a piece of content that goes above and beyond …

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as "long-tail theory". In the same way that it …

Backlinks refer to any inbound link to your website, which is when another site links to yours. Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global navigation is the set of links that can be accessed from any page on …

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. It does so by focusing on, and fixing issues such as; structural coding issues, usability, reducing bounce rates (through creating compelling content …

Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Contacts made by telephone work the same way as internet contacts. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain …

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a …

Of all the channels we'll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don't know what they're doing. So, if you ask me why SEO …

Google is "learning" what a good result looks like based on the search query. You can't game the system. Digital strategies incorporate multiscreen formats. A person's evoked set consists of the brands the individual considers in a purchasing situation.

Short Story: The truth about rankings

Using media effectively requires you to do something intelligent with that media. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. SEO isn't an exact science. Unfortunately, Google hasn't given us a …

Consumers often remember taglines and identify them with specific brands. Google Analytics is an amazing tool. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need …

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered "bad neighborhood" links by the search engines and you can get penalized for associating with them. Although it's pretty slow-going, it's best to hand-select relevant and quality websites and approach them …

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Prefer …

Experiential marketing combines direct marketing, field marketing, and sales promotions into a single consumer experience. When you add a new page to your website under the blog section, for example, you add a 'slug' onto the end of the URL structure that is already in place. The slug refers to …

A strong global brand often constitutes a key advertising goal, especially for larger companies. However, if you have too many, then high volumes of duplicated content may be the problem. Put aside any fears or concerns you might have, and engage with all of your followers in an honest and …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely …

Careful thought should be given as to whether it should be aimed at only one sex, because gender roles have evolved over the past half-century. Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. A professional SEO agency can improve the search-engine …

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online …

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. ake sure it's easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when …

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won't be found in the Search Engines. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the …

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for …

When you write content that gets your audience excited, you're more likely to accumulate social shares and links. But if you're after links, you need to create content for people who are actually able to give you links. Make sure that the pages on your site are well-linked to each …

Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. The SEO plan should be revised every few months, as search engines and your rankings never stand still. In Research suggests that the majority of …

Branding begins with awareness, which may be achieved by featuring the brand name prominently in repeated advertisements and other marketing messages. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. A …

Three search algorithms are there - On-site, Off-site, and Whole-site algorithms. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. There's dozens of factors that go …

Domain authority is more insightful than PageRank because it's measured on a scale of 0-100, but it's not perfect. With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you're a business that is need of a …

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. Over time, you'll develop an optimized, online marketing program that you can monitor and tweak as needed. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web …

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact …

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

Testimonials generate greater credibility than self-proclamations. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads …

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack …

Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Domain renewal is a straightforward process. Getting your business included in local resource lists is an indicator to Google about your authority. All you have …

Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). Google AdWords have a brilliant - and completely free - keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you've got a …

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Offline testimonials reassure prospects about the quality of the product or service you offer. The content that is not generated by a human after …

Some of the pages on your website might not be linked to any other page. These are referred to as "orphaned pages," and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Lets go a little …

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. The images that you upload to a webpage also have an impact on SEO. It's important that your files have relevant titles, relevant Alternative Text and aren't so …

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. How can you base your SEO if you are not aware of the playing field? The most effective influencers are individuals who lead conversations and shape opinions. First of all, you need to …

As the name suggests, site wide optimization details paying attention to site wide SEO factors that may affect ranking. SEO success relies heavily on the keywords you choose to target. Your keyword list should be a living document that you check and update at least once a month. Doing this …