In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. When searching for websites to get links from, we recommend you do not target websites …

In my case, I started as a web developer and migrated to SEO through my love of analytics. Some long-tail keywords have little paid competition, while others are surprisingly expensive. Consistency aids in providing carryover effects when the consumer is in the purchasing stage. Putting a Rel Author tag in …

Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. You will notice a lift in both conversions and brand authority. These files can also include metadata that describes when pages were last updated and how often different pages …

Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association with a cultural symbol. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value …

Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Google Analytics will help you in your investigations on these factors. While changing the URL and metadata for your content isn't exactly using social to win at …

Effective marketing demands it. Think of templates as the equivalent of buying business stationery from an office supply store. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. Offline testimonials reassure prospects about the quality of the product or service you …

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version …

Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Use description meta tags to provide both search engines and users with a summary of what your page is about! Internal linking …

However, its strategy needs to be changed with every new invention or Google and changes in search engine. Google is an endless stream of free organic traffic? and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the …

Every page should provide unique content that doesn't appear elsewhere on the site. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. With for instance the rise of voice search, longer keyphrases become more and more common. Using a …

YourDomain.com/R1) to deploy in different marketing efforts, just as you include department numbers in the return address of a direct mail piece or print ad. That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the …

The millennial generation garners the most advertising dollars. Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your …

WordPress has a little bit of an understanding and appends the site title with the page or posts name then the '|' (pipe) symbol. But still you face other challenges. Use that information to write exceptional content and do not be afraid to let the world know about what you have …

Someone else will be getting free traffic that you worked hard to obtain. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search engines have moved beyond simply matching keywords to them. These files …

How can e-commerce programs and incentives build a stronger customer base and overcome consumer concerns at the same time? Be careful. What you don't know can and will hurt you. When searching for popular keywords, search results are usually mixed with Blended Search results. The trick here is simple because …

There's a debate as to whether or not this really matters. Optimizing just for search engines may not be enough. Social media was new and trying to establish itself. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as …

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. Being an authority in your niche is …

It helps if you like to write. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. If your site needs to rank well …

You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they …

Self-educated. Make some simple edits to improve the readability, grammar, spelling, and structure. An outside agency often costs less when compared to less efficient inhouse facilities. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at …

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. Positioning perceptions include variables such as the quality …

In document analysis, search engines look at whether they find the search terms in important areas of the document-the title, the metadata, the heading tags, and the body of the text. Many Internet marketers debate the importance of on-page optimization when it comes to Google. It takes work, and work …

Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Websites that are considered to be practicing various unethical (spamming) techniques are often manually removed and banned. The anchor text you use for a link should provide at least a basic idea of what …

Advertisements trying to evoke feelings or emotions and match those feelings with the good, service, or company feature affective message strategies. There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not …

Add quotes from experts, data, sources, or citations. Instant communication creates the potential to generate buzz and excitement. Once Google goes mobile-first they're going to consider the mobile version of your page the "true" version. That hidden content is going to be 100% ignored by Big G. Similarly, at the …

It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and recalled later during a purchase process. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won't be found …

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

It's not just the online marketing industry that's evolving; Low believability and negative consumer attitudes constitute the potential downside of comparative ads. Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. By considering all on page factors associated with a well optimized site, you …

The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. Don't ask your customer …

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a …

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Search never truly was a text-only game - input methods like images, voice …

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. The meta description is an HTML tag that you control. You can create and optimize your own meta descriptions. Marketing approaches vary based on the size of …

A study suggests that search ads have a strong positive impact on brand awareness, perception, and purchase intentions-even The paid search ads generated a 160 percent increase in unaided awareness. I do believe that having a portion of your keyword phrase in the URL is helpful. And if these people …

When in doubt, follow your instincts and let your bottom line guide your decisions. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using …

I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms …

With no traffic, you will not get any conversions. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part …

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible …

From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, keyword research, and web strategy. Social media websites along with social bookmarking should be considered as well. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient …

However, not all content is indexed. The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements, such as when Google expanded the length of search snippets (only to shorten snippets about six months later). Google learned that when people search for the term …

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. Search engine …