But there's an obvious problem: it's a gamble. No matter how much thought you put into it, it still might fail. Perform a site:domain ?keyword? search in Google to see which pages reference the target keyword. I?m not saying that telephone sales doesn?t work, it just takes …

Googlebot has some limitations regarding which APIs and JavaScript features it supports. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: The day that you end paying to run …

The highest quality pages (and YMYL pages) will have a very high level of E-A-T, according to Google's guidelines. Thin content is a phrase used to describe websites that lack valuable information for visitors. Email provides a cost-effective method of reaching prospects. Human users are already intrigued by your title …

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Once Google understands …

Consider our blog subdomain name - FreeLogoServices.com/blog. Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll to see. Search engines know exactly what people click on after they enter a query. They know what content …

An effective IMC planning process requires quality communications objectives. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. What are the foundations of marketing strategies …

To run a successful business, your employees must feel valued. One of the most effective ways of accomplishing this goal is motivating employees through various types of incentives.

People are enabled in their training for cooperation and self-organization. But at the company, a manager tells them where to go. Find …

The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. Keyword stuffing and bulk directory submissions no longer hold …

Google's Webmaster Tools remains one of the most popular SEO analysis tools out there because it's free, newbie-friendly, and it's from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. After you've outlined your business goals, you need to decide what your Web …

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. With continuous improvements in search engine technology, search engines are using hundreds of different ranking factors. Further, many SEO specialists claim that people don't see even the entire first page …

It documents the steps and activities that are required to get better rankings for a particular site. Link building should generally be the last job as you want to squeeze as much performance as possible from all other optimisation strategies - so, before you dive in, make sure you have your …

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Your writing will thank you one day (and so will the clients you write for). A "link" is when another website talks about yours and "links" to you as …

The search engines are focused on context ? not literal keyword use, frequency, and density. While it may seem contrary to the aim of search engine optimization, a robot.txt comes in very handy when you do not want Google to index specific information that may affect your rank. It's always …

Coming up with great content is important to the longevity of any website, but finding the right "hot" keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

SEO in Digital Marketing - Just imagine having an outlet without having any signage onto it - no name, no windows...nothing in particular. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your …

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Trust your gut where you see signs of growth. One of the ways to avoid bad backlinks is to perform …

The strongest industry vertical sites, in some industries, do send some traffic so a citation and content build out is relevant there. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic …

Typically, part of the answer is by targeting less popular keywords. They pick a market first, and then they pick a product those people are searching for. What is your organic search strategy? If you don't have one, you're missing a key piece of your business strategy-and shutting out many …

It depends for the competitiveness from the keyword you need to rank, the number of keywords you want to rank and also the number of hours at work you would like your agency to invest about it. Search engine optimization, or SEO, is a marketing process by which a website …

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. There are several ways of creating backlinks, some of them are categorized good ones others …

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an …

So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. A useful memory aid here is to think of your website as a filing cabinet. They do not have knowledge about the product category and do not know what type of information to ask …

In the world of content marketing, the term "evergreen" is an incredibly popular buzzword - but do you know why? Finding a good balance between the various "free" forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links …

It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. Constructing a hreflang tag is as simple as …

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. High-quality, timeless content performs better in search engines than short-lived articles. Conventional wisdom has been that 301 …

Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or …

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Google delivers results based on the geographic location of the …

For all intents and purposes (and if you reside in the Western world), primary search engines are the only ones you should really care about, as most of your visitors will have come from these search engine sources. Another tip for making long form content appealing is giving people something …

Even more important is for the custom software to make architectural provisions to allow for proper SEO. These are both great signals to search engines, meaning you've simultaneously pleased your users and search engines. From Google's point of view, it is not advisable to place the actual content of the …

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing …

You notice a spike in organic traffic from a foreign market that piques your interest. Always include your keyword phrase(s) in your meta tags. If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions …

What's changing now? Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are …

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. A variety of sentence lengths …

Write content for real people. Sometime you heard that Seo is dead, but no it's not actually dead. The easiest solution? Make sure you link to your About Us and/or Contact Us page in either your main or footer navigation. Some also employ bidding if more than one of …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. No spider activity could signal problems …

When searching for popular keywords, search results are usually mixed with Blended Search results. your business's industry is also maturing. Lots of businesses have started podcasts, and they're hungry for guests to fill those episodes. Take a look at which sites are currently winning the front page for the phrase …

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Emotions and other feelings can lead to poor choices. In the best case scenario, a site visitor turns into a …

A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Advertisers often use visual imagery in international marketing. Websites that sell products or provide services or information that can impact the happiness, health …