There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. When consumers believethat various brands provide the same set of attributes, brand parity results. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything …

Body Keywords - Body keywords are regularly composed of two words which will offer some information on the customer's intent, but not too much. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader …

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Some business owners are content with learning about and implementing a …

Consistent positioning avoids ambiguity; the message stays clear and understandable. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel …

IT professionals tie IDs and passwords to cookies on each customer's computer in order to customize pages and individual offers. When people hear about how great you are, they head to Google to discover more. On-page content is a critical component of on-page SEO. Content is what the search engine …

In a modern SEO world where the word 'content' is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the 'content war'. There's always something written somewhere that you can quote and use. You …

At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. Marketers can develop more sophisticated interactions with customers. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of …

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. When determining …

The goal is to give a great impression to Google that your content is rich and unique. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things …

What would you type into a search engine to find your business website or page? These "review pages" should either be canonicalized to the main product page or set to "noindex,follow" via a meta robots or X-robots tag. Consumer-oriented research assists marketers in identifying the context of a product's …

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. I'll be showing you the best way to find the right keywords and determine whether or not you can rank well for them. Search engines provide the modern information scientist …

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don't have to go very far to find inspiration and create your own content. It won't always …

As a digital marketer, one of the most frequent questions I get asked is "how do I get traffic to my website?" Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines craft careful, mathematical equations-algorithms-to sort the …

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Time is money! The hierarchy of effects model helps to clarify the objectives of an …

Machines are writing stories and that is often something Google is not a fan of. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site …

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. It's not enough to just know your keywords. You must …

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. It can also affect the search engine index freshness of your pages. You've created a website and published it on the web, but now you're probably wondering …

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. If you …

Fifty-six percent of Google queries show no paid ads at all, so if you're counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. Choosing the right message strategy remains a key ingredient in creating a successful advertising program. Who is …

A rational appeal follows the hierarchy of effects stages of awareness, knowledge, liking, preference, conviction, and purchase. Search engine optimization has become less about getting a single site ranked in the number one position and more about acquiring multiple listings on a search results page. The other point that has …

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn't supporting it from your vendor) or use virtual pageviews functionality to track inbound phone …

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Buyers whoshop on behalf …

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear …

In the international arena, effective positioning remains vitally important. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers …

As technology evolved, the use of keywords by search engines has become obsolete. We then look at your target audience and your competition and "reverse engineer" what Search Engines want to see...and then make sure that your web pages have everything in place in the right order and balance …

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. So …

Those paid and organics incentives are SEO and SEM. Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Google's emphasis on links is …

When it comes to search engine optimisation the information available can be a minefield. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs …

This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. When it comes to SEO, it's all about following a …

Now, the key to a successful website is less about utilizing keywords and more about relevant content. In Research suggests that the majority of gamers hold positive attitudes about ads placed in video games, if the ads are well done and fit the scene. As the world continues to shrink …

If you haven't done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. There are a number of tools that let you check how many links are pointing to a site and what the authority of …

JavaScript files should be free from syntax errors. Most database programs take advantage of digital tracking to register and store website visits and browsing patterns regardless of the type of digital device (computer, tablet, or mobile phone). Bad. This means it is even more competitive to get seen on search …

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. As there is a caption, would setting the alt to null be better in …

If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Large organizations typically seek comanaged and managed hosting arrangements. This simplicity, so different from portal-like search engine sites, was a welcome relief for many. Sometimes using …

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). With a segmented list, marketers can set up automated campaigns, called drip campaigns, that transmit emails with specific content at specified times. Set up keyword trackers, such as …

Information technology departments play a key role in solving internet problems. If you want to generate traffic through search, it's best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists - in other words, write …

The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Ideally page titles should include the search term for which the website has been optimized. If we build links, if we make changes to our site, it typically is going to take weeks, months, even …

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day …

Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. To build a brand's reputation and brand loyalty, online advertising should be integrated with offline branding tactics that reinforce each other to speak with one voice. 200-300 words …

Use of this method suggests that management may not recognize the benefits of marketing communications. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. Bad links can be created for many reasons - competitors can use them to try and …