Social media also brings traffic to a website. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Violating your first implied agreement with someone does not build trust; it builds …

For example, optimizing for speed, technical audits and mobile formatting. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search …

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. If users cannot access your page due to compatibility …

Every time, the algorithms are changing giving challenges in front of you. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say that not including visuals is a colossal mistake. In the past, implementing SEO mainly involved in ensuring the …

Blogging can be an extremely effective way to get your pages to rank. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Having a different description meta tag for each page helps both …

If your intro is basically the same, and you’re listing the same features and flavors, it won’t be clear to Google which of those pages is the “main” one or how any of them really help the user. So what constitutes low quality and how can it be …

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. The crawler doesn’t check every day that if a page is updated or if the new page is added. On page SEO refers to those elements on a site that make your page more likely …

A strong online presence is essential for any business to be competitive. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to …

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. When you notice what isn’t good on your website …

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). The well-publicised Panda and Penguin updates …

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. To make a website …

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Google Analytics and Google Webmaster Tools are …

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Today, people tend not to look for products; instead, they …

It often helps to increase the length of the content of your web pages. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even …

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead …

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should …

You’ve probably come across a few when you were looking for some answers and came across pages that did not answer your question. There was a time when “keyword density” meant something for SEO content. It’s not just the online marketing industry that’s evolving; This methodology has …

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

Assuming your page is properly structured with the correct tags, you need to decide if the actual content on this page is worth reading and is valuable enough to have on its own page. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain …

One critical small business SEO practice is to keep an eye on search volume—the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Inbound links refer to links on other websites …

Instagram does not have the ability to link to a website from individual posts. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. If the list starts to look more …

Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services …

You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. Search engines want publishers to show the same content to the search engine as is shown to users Google needs to generate, maintain and increase …

Solving real customer problems is a major key to mastering evergreen content marketing. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Successful sites load fast. Even a small delay can …

Cutting down on load time can really help to improve your entire online presence as well. Create a list of your closest competitors. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Nowadays …

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

Put simply, copywriting is writing to persuade, convert, and sell. Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages …

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. It's a …

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. You may not have …

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. No high quality blog would accept your …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content …

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Links to page resources such as images, CSS and JavaScript should all be working. Search engines want …

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. Why do online businesses disavow links? In the past, creating keyword rich anchor text used …

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. When you start reading all …

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail …

This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Create The Perfect Landing Page For Local SEO! Onsite optimization includes all …