If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn't supporting it from your vendor) or use virtual pageviews functionality to track inbound phone …

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Buyers whoshop on behalf …

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear …

In the international arena, effective positioning remains vitally important. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers …

As technology evolved, the use of keywords by search engines has become obsolete. We then look at your target audience and your competition and "reverse engineer" what Search Engines want to see...and then make sure that your web pages have everything in place in the right order and balance …

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. So …

Those paid and organics incentives are SEO and SEM. Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Google's emphasis on links is …

When it comes to search engine optimisation the information available can be a minefield. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs …

This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. When it comes to SEO, it's all about following a …

Now, the key to a successful website is less about utilizing keywords and more about relevant content. In Research suggests that the majority of gamers hold positive attitudes about ads placed in video games, if the ads are well done and fit the scene. As the world continues to shrink …

If you haven't done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. There are a number of tools that let you check how many links are pointing to a site and what the authority of …

JavaScript files should be free from syntax errors. Most database programs take advantage of digital tracking to register and store website visits and browsing patterns regardless of the type of digital device (computer, tablet, or mobile phone). Bad. This means it is even more competitive to get seen on search …

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. As there is a caption, would setting the alt to null be better in …

If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Large organizations typically seek comanaged and managed hosting arrangements. This simplicity, so different from portal-like search engine sites, was a welcome relief for many. Sometimes using …

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). With a segmented list, marketers can set up automated campaigns, called drip campaigns, that transmit emails with specific content at specified times. Set up keyword trackers, such as …

Information technology departments play a key role in solving internet problems. If you want to generate traffic through search, it's best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists - in other words, write …

The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Ideally page titles should include the search term for which the website has been optimized. If we build links, if we make changes to our site, it typically is going to take weeks, months, even …

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day …

Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. To build a brand's reputation and brand loyalty, online advertising should be integrated with offline branding tactics that reinforce each other to speak with one voice. 200-300 words …

Use of this method suggests that management may not recognize the benefits of marketing communications. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. Bad links can be created for many reasons - competitors can use them to try and …

This kind of evergreen content is usually longer than an average blog post. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Search engines were nothing new; the first one …

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they'll be happy with paid ads. For confidence in quality, they'll opt for organic search results. Pretty simple, right? Users conduct an estimated 62,000 Google searches per second …

SEO is Search Engine Optimization. Among other things, Google uses the link texts to analyze these backlinks. The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. In most cases, SEO …

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience …

it has become one of the best ways for startups and small businesses to get their business on the map (figuratively and literally!) as well as drive quality traffic and sales straight to their door. When someone searches for specific keywords and you implemented them into your content search engines …

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible …

Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure …

If you plan to do some basic SEO, it is must that you know how search engines work. Among other things, Google uses the link texts to analyze these backlinks. Even if you aren’t working with clients, it’s an important step to take to track the progress of …

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many …

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

The content that is not generated by a human after due thought is basically thin content. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is …

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. As far as promotional tactics …

Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. Changing one of these aspects create an alternative scenario ‘B’. Monitor the keywords, the site’s stats, the levels of engagement on each topic …

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. it cannot crawl image, Flash …

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. When pursuing a link, which is more important, relevance or authority? Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon …

Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t …

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. One of the problems international businesses continuously need to …