The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also …

If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you? You might have excellent content and a better …

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Create links …

More people are using mobile devices than computers to search the web. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat …

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

However, much like onions (and ogres), SEO has many layers. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. If you don't have a good handle on who …

There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. PBN’s are networks of websites that you create, usually …

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

The Spiders after indexing the content will take note of its quality and relevance. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Most of the “solid information” and “powerful strategies” on internal linking …

Search is the #1 driver of traffic to content sites, beating social media by more than 300% The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. There are few things …

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Citations are references to you company name, address, phone number or website that may not …

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. Test your site’s link and fix the broken links to minimise the error pages or the duplicate …

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for …

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Longer …

The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do …

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

Very similar content can be useful across TLDs too. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. When you find a page on your …

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as …

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links …

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If …

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Some may think only about ranking in the SERP without even bothering about their users. Cutting down on load time can really help to improve your entire online presence …

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. To achieve that benchmark …

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages …

Further to this, Google says that page descriptions are not a ranking factor. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural …

Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and …

Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. An SEO factor is something that influences where a …

Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content. Our data shows that even if it’s a high …

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. When it comes to …

The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …

Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of results displayed on …

Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index …

Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. A number of challenges …

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to …

SEO has been in the mainframe of digital marketing for little above two decades. This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. My friend …

Sometimes I will block Google when using OTHER people’s content on pages. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. Google “crawls” billions of pages, both …

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in …