Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack …

Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. And for that, you need to correctly optimize the page. Query refinements are the queries searchers type …

RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Producing content …

Remember that your success in SEO is directly proportional to the amount of effort you exert. Make sure it’s well-written with relevant information and not just keyword packed. 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing …

Google alone updates their main algorithm anywhere from 500-600 times a year. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. If you are …

Why not try replacing it with another one that could work better. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge …

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. SEO is not just one technique, if you focus on …

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Producing …

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. If you do, and get caught, the damage that it can cause your business’ reputation …

The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth …

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly …

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. This is one of the easiest and more effective methods in use today. Instead of doing the work, the boring tedious work of making lists, taking names, reading …

Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden …

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of …

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also …

If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you? You might have excellent content and a better …

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Create links …

More people are using mobile devices than computers to search the web. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat …

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

However, much like onions (and ogres), SEO has many layers. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. If you don't have a good handle on who …

There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. PBN’s are networks of websites that you create, usually …

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

The Spiders after indexing the content will take note of its quality and relevance. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Most of the “solid information” and “powerful strategies” on internal linking …

Search is the #1 driver of traffic to content sites, beating social media by more than 300% The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. There are few things …

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Citations are references to you company name, address, phone number or website that may not …

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. Test your site’s link and fix the broken links to minimise the error pages or the duplicate …

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for …

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Longer …

The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do …

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

Very similar content can be useful across TLDs too. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. When you find a page on your …

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as …

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links …

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If …