Write a keyword-rich introduction about nofollow links

Since your content is evergreen, you will get more visitors to your site. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t …

more ...

Analyse your existing page rank

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all …

more ...

Concentrate on actionable sitemaps

Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time …

more ...

Follow an on-site SEO checklist

While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right …

more ...

The steps needed for putting analytics into action

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched …

more ...


Figure out your audience and message

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. The benefits …

more ...

The infamy behind keyword density

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Search engines have made it clear: a vitally important part of the future of search is “rich results.” If you think about it, having a Google Search …

more ...



Online marketing changes quickly when it comes to doorway sites

Many webmasters use titles or descriptions that include words or phrases like “and more” or “world’s biggest selection of.” I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you …

more ...

Can link bait really make a difference?

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

more ...


How do you feel about onsite SEO now?

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for …

more ...


The steps needed for putting comment spam into action

Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

more ...

The truth about webmaster tools

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

more ...

Types of site changes brought on by reporting

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or …

more ...


Quality over quantity when it comes to dynamic pages

The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around …

more ...


The truth about sitemaps

But social didn’t bother with this model. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the …

more ...

What's the story about page rank

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. The …

more ...