A focus on link exchanges to benefit search engine placement

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

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Take a customer focused approach to backlinks

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Essentially, you rewrite it. The less “filler” content on your site, the more legitimate it will be in the eyes of the search engines. The more relationships you have and the more people trust you …

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It’s time to dust off that list of keywords

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. By …

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One important aspect is static pages

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. It’s important to make sure that the site you’d like a link …

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Use your location in metatags

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block …

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Things to avoid when dealing with link building

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Compelling and …

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Understanding inbound links

And don’t let SEO take over your life – you still have to be out there doing business. By including the location of the business as part of the keywords used, it increases relevance in the searches. Search engines scour the Internet to find keywords and clues to match search …

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A do-it-yourself guide to static pages

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Links at the top …

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Pay attention to Google algorithms

Backlinks are hyperlinks that point back to your website. Here’s the thing, great content can offer incredible advantages to your business. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick …

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The death of gateway sites

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Set mobile page scaling properties on each page so your pages are mobile-friendly. When you write guest …

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The hidden agenda of bread crumbs

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Search engines often reward you for updating old content. But remember, you only get a …

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Be clear, truthful and accurate when it comes to metrics

This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. It is …

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Create content about LSI

After Google’s Panda update, there was a massive shift in what types of results appear in SERPs. Check to see that your website doesn’t have the following issues: Set up paid search campaigns that target the terms and intent that your target audience uses to find information related …

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Go long-tail and forget sitemaps

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks …

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Can walled garden sites really make a difference?

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. What makes SEO so hard? In …

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Make rankings your centre of attention

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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Dive into searcher personas and search conversion workflows

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Twenty years ago, the World Wide Web …

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Find your audience through your competitors

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. Getting high rankings on search …

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Making Websites More Visible

List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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Measure and Improve by paying attention to conversion rates

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Cramming popular search terms into …

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Difficult things about SEO

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. This will give you greater scope to attract people to your website and if the content …

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Refocus your marketing message on problems, not solutions

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. You probably entered a phrase or question in a search engine. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to …

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Can splogs really make a difference?

Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social …

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A do-it-yourself guide to SEO campaigns

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to …

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What is your organic search strategy?

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see …

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Everything you need to know about backlinks

This can prove to be very discouraging and difficult to deal with, but it’s worth it in the long-run. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content …

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Pay attention to duplication

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. I doubt it, but I’m sure you’ve been …

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Local SEO vs traditional advertising – which is better?

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the …

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Find a simple guide to link exchanges and read up about it

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When we take this approach, we are rewarded by Google since this meets their quality guidelines. Google recommends creating valuable content for website users and not to …

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