Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. When your website has evergreen content that …

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw …

It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. What’s more; it’s totally free! Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a …

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

Some evergreen content lasts forever. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are …

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Getting one page filled with all your keywords to rank …

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy …

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

There’s an art to properly optimizing a website with keywords. The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. It …

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. You wouldn’t build a house without foundations, and that is exactly what Technical SEO …

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. In the earlier days of SEO, the organic search engine optimization discipline was more …

Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. To add a …

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest …

How do you work out the price of SEO packages? Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Google has been trying to understand social. Landing on your home page, your prospects …

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. What if your competitor is way more descriptive and helpful? Link exchanges, link outreach, blog commenting, forum commenting are all good ways …

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

Now, this is an important issue to be addressed. Moving on from generic keywords, you can decide to add more information into the keyword. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic …

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search …

When search engines find each page, the canonical tag tells it to attribute full value to one version. Whenever your URL changes, think of what you may have going on that’s attached to those URLs. Some people say Bing stands for “Because It’s Not Google.” You don’t …

This means when you’re doing SEO, you can’t just use traditional SEO. We will focus on its important and necessity in digital marketing in this article. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a …

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would …

A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Don’t let your evergreen content get buried on your website—make it easy to …

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would …

The standard rule of thumb is a minimum of 200-300 words per page. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady …

When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and let them know about your post, and use the post as a resource in your guest posts. Check to see if the domain …

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Such content doesn’t provide regular traffic …

Paid link-building is considered black hat SEO and is likely to incur a penalty. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content …

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem …

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although …

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with …

Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their …

Organic search is a long-term and generally much better margin solution. Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Often it’s hard for businesses to know who to trust with …

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being …

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. SEO factors have varying weights and …

In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized …

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. 40% of …

You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. If you think that SEO is the magic potion …

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to …