Consumers trust authority

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Things you most likely didn't know about metrics

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results …

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A few words on web portals

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided …

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Can forums help improve my search engine placement?

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Content is …

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Repurpose old SERPs

Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. Spend more time on it than you would a typical piece of content. SEO …

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Takeaway tips for cloaking

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

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Having fun with SERPs

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Research shows that data-heavy content gets linked …

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Learning about white hat SEO

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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Lessons I've learned from googlebot crawlers

You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. If you command authority in your specific niche, Google will always see you as an important asset. You might get caught up in creating …

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Minify CSS and JS

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Trust an SEO expert who will build a …

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You Can Get Ahead of Your Competition by Focusing on Organic Search

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. For maximum ranking potential in search engines, ensure that no affiliates or 3rd party …

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A focus on text links to benefit search engine placement

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Web pages containing matching verbiage will have lower visibility in searches. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. They don’t …

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Google no longer uses the META description tag for ranking purposes

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

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Quick tips regarding keyword stuffing

Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. Low-quality links can lead …

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Follow a consistent cadence towards long tail search

Oftentimes, separate “review pages” are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Why would …

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The hidden agenda of cloaking

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Search engines display page titles in their search results. In addition, search …

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Which principles should SEO copywriters never neglect?

In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. The more you can use …

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How to really understand social media

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance In fact, Twitter.com rejected hashtags at first. You’ve spent plenty of …

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I bet you didn't know this about plugins

in these case we work with you to create new pages to reach these terms. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Knowing whom you …

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I urge you to think about javascript

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Google itself recommends that large numbers of links are only generated by unique content with added value for …

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Write a 1000+ words article about RSS feeds

With SEO, your website’s visibility increases when search engines crawl your website. If your product pages are SEO optimized, your company and products appear higher in the search results. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed …

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Education is the best legacy when it comes to splogs

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. The website should be easy to go around or navigate and not confuse the visitors. It should …

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Facts about RSS feeds that will make you think twice

Search engines keep track of how well your site served people looking for relevant searches. When people have questions, they type them into Google. That is why Hummingbird came about. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most …

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Search marketing implications related to dynamic pages

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. Another great advantage that few people seem to pick up on …

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How to really understand quality

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other …

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Why has link building been so popular?

We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the …

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Are Dynamic Pages Too Dynamic to be Seen At All

So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. Each listing on the SERP has three core …

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Measure and Improve by paying attention to forums

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic …

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More importance is given to keyword stuffing

Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into …

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Succeeding in SEO means paying attention to link exchanges

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. By using an online crawler on your site yourself, you can quickly understand some of the …

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Succeeding in SEO means paying attention to text links

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Several official blogs over the past few years have been focused …

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Wait. Are backlinks really that simple?

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. If you have a real business, the same advice applies …

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How you will benefit from sitemaps

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Mobile searches have become more common than ever; which is why it is imperative that you ensure …

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Let's talk about dynamic pages

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing …

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Small but important things to observe about bounce rates

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces …

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