Dive into searcher personas and search conversion workflows

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Twenty years ago, the World Wide Web …

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Find your audience through your competitors

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. Getting high rankings on search …

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Making Websites More Visible

List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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Measure and Improve by paying attention to conversion rates

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Cramming popular search terms into …

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Difficult things about SEO

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. This will give you greater scope to attract people to your website and if the content …

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Refocus your marketing message on problems, not solutions

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. You probably entered a phrase or question in a search engine. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to …

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Can splogs really make a difference?

Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social …

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A do-it-yourself guide to SEO campaigns

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to …

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What is your organic search strategy?

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see …

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Everything you need to know about backlinks

This can prove to be very discouraging and difficult to deal with, but it’s worth it in the long-run. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content …

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Pay attention to duplication

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. I doubt it, but I’m sure you’ve been …

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Local SEO vs traditional advertising – which is better?

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the …

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Find a simple guide to link exchanges and read up about it

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When we take this approach, we are rewarded by Google since this meets their quality guidelines. Google recommends creating valuable content for website users and not to …

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What search terms are your customers using?

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Creating content that makes an impact on a campaign can be extremely difficult. A ‘three clicks’ rule …

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Competitor link profile analysis

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Use Quality Page Meta Title & Descriptions

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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Difficult things about trust rank

We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they …

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Most Common On-Site SEO Mistakes

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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Make analytics your centre of attention

But not all duplicate content is editorially created. Your Title Tags are far-and-away the most important places to put your keywords. You can make up a new keyword and add it to your page, but it’s unlikely other web pages will add your keyword. Google doesn’t only consider …

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The latest trends in non reciprocal links

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. What we mean when we refer to SEO, is the practice of updating content on your website so …

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Answer the questions of your potential customers with regards to javascript

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). Google Ranking algorithm comprises more than 200 …

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The latest trends in authority sites

Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about …

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Low Hanging Fruits (LHF)

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. A 301 redirect …

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Don’t forget about link exchanges

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. It’s really a simple concept, just give them what they want and you’ll see …

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How Blogging Drives Customers to Your Website

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO …

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Take care when dealing with forums

Essentially, conversion improves the quantity and quality of organic traffic to a given website. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Great content is also important from an SEO perspective, which is …

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Small but important things to observe about citations

SEO success relies heavily on the keywords you choose to target. When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Integrate keywords, not only into the content itself, but also into the title, the …

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The back story of SEM

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" If the link to your website can be found on a page with good content, chances are that people will …

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The worst advice I've heard about link exchanges

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. SEO is Search Engine Optimization. This will …

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