Establish your position regarding cloaking

Let’s give some light on this. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. The creation of effective link bait boosts traffic …

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Write a keyword-rich introduction about keyword density

Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack …

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More importance is given to text links

Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. And for that, you need to correctly optimize the page. Query refinements are the queries searchers type …

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Search engine health checks should look at reporting

RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Producing content …

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Define your goals with regards to indexed pages

Remember that your success in SEO is directly proportional to the amount of effort you exert. Make sure it’s well-written with relevant information and not just keyword packed. 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing …

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Our SEO does everything by the book

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. SEO is not just one technique, if you focus on …

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The back story of mobile search

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Producing …

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Why have web crawlers got such a reputation?

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Its all about organic links

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. If you do, and get caught, the damage that it can cause your business’ reputation …

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Wait. Are widgets really that simple?

The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth …

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What your mum didn't tell you about webmaster tools

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly …

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Take care when dealing with citations

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. This is one of the easiest and more effective methods in use today. Instead of doing the work, the boring tedious work of making lists, taking names, reading …

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Free SEO and paid SEM complement each other brilliantly

Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden …

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Make keywords the focal point of your marketing efforts

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

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Should more importance be given to widgets for search marketing?

Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of …

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Take care when dealing with stickiness

If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you? You might have excellent content and a better …

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The life span of a Google query normally lasts less than half a second

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Create links …

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High advertisement ratio can be mitigated by using mobile search

More people are using mobile devices than computers to search the web. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat …

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Its all about authority sites

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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Go long-tail and forget metrics

There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. PBN’s are networks of websites that you create, usually …

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My thoughts on URLs

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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How to really understand sitemaps

The Spiders after indexing the content will take note of its quality and relevance. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Most of the “solid information” and “powerful strategies” on internal linking …

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SEO Errors and How to Remedy Them

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Citations are references to you company name, address, phone number or website that may not …

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Understanding javascript

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for …

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Increase Organic Traffic by the manipulation of keyword research

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard …

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Lets look at our approach to bread crumbs

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Longer …

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Education is the best legacy when it comes to ROI

The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do …

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Just take care of the Penguin consequences

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

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Takeaway tips for white hat SEO

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as …

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Useful tips from experts in web 2.0

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links …

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Adjust your appearance in search by utilising content

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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Can nofollow links really make a difference?

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

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