The secret behind metrics

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your …

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Take a customer focused approach to metrics

What exactly is evergreen content and why does it matter? There are a variety of factors that are used to assess this, and keyword usage is one of them.There was a time when keyword stuffing actually worked, but now it is considered a black-hat tactic. As far as promotional …

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Facts about canonical URLs that will make you think twice

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be …

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Creativity always takes courage

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. This is far better than having one endless page of blog posts as this particularly negative when it comes to …

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Education is the best legacy when it comes to onsite SEO

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is …

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Search marketing implications related to organic links

They grow over time. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a …

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The worst advice I've heard about rankings

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. There’s no clear formula, or single answer for the minimum …

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Reasons why you cannot learn meta tags well

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. There are two very specific actions that search engines take when they crawl and index your site that thin content can directly …

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How you will benefit from keywords

Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc …

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Takeaway tips for keyword research

If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when …

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Invest in white hat SEO

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to …

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Useful tips from experts in page impressions

Every page should provide unique content that doesn’t appear elsewhere on the site. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your …

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Let's follow analytics best practise

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Pick your permalink structure wisely. Don’t change …

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The benefits of html to your search marketing strategy

How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result… Onsite – your content and website infrastructure targeting the best keyword clusters matching existing content to target specific keyword clusters creating new …

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Write a keyword-rich introduction about nofollow links

Since your content is evergreen, you will get more visitors to your site. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t …

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Analyse your existing page rank

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all …

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Concentrate on actionable sitemaps

Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time …

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Follow an on-site SEO checklist

While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right …

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The steps needed for putting analytics into action

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched …

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Figure out your audience and message

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. The benefits …

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The infamy behind keyword density

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Search engines have made it clear: a vitally important part of the future of search is “rich results.” If you think about it, having a Google Search …

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Online marketing changes quickly when it comes to doorway sites

Many webmasters use titles or descriptions that include words or phrases like “and more” or “world’s biggest selection of.” I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you …

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Can link bait really make a difference?

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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How do you feel about onsite SEO now?

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for …

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The steps needed for putting comment spam into action

Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

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The truth about webmaster tools

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Types of site changes brought on by reporting

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or …

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Quality over quantity when it comes to dynamic pages

The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around …

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The truth about sitemaps

But social didn’t bother with this model. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the …

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What's the story about page rank

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. The …

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