It depends for the competitiveness from the keyword you need to rank, the number of keywords you want to rank and also the number of hours at work you would like your agency to invest about it. Search engine optimization, or SEO, is a marketing process by which a website …

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. There are several ways of creating backlinks, some of them are categorized good ones others …

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an …

So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. A useful memory aid here is to think of your website as a filing cabinet. They do not have knowledge about the product category and do not know what type of information to ask …

In the world of content marketing, the term "evergreen" is an incredibly popular buzzword - but do you know why? Finding a good balance between the various "free" forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links …

It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. Constructing a hreflang tag is as simple as …

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. High-quality, timeless content performs better in search engines than short-lived articles. Conventional wisdom has been that 301 …

Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or …

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Google delivers results based on the geographic location of the …

For all intents and purposes (and if you reside in the Western world), primary search engines are the only ones you should really care about, as most of your visitors will have come from these search engine sources. Another tip for making long form content appealing is giving people something …

Even more important is for the custom software to make architectural provisions to allow for proper SEO. These are both great signals to search engines, meaning you've simultaneously pleased your users and search engines. From Google's point of view, it is not advisable to place the actual content of the …

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing …

You notice a spike in organic traffic from a foreign market that piques your interest. Always include your keyword phrase(s) in your meta tags. If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions …

What's changing now? Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are …

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. A variety of sentence lengths …

Write content for real people. Sometime you heard that Seo is dead, but no it's not actually dead. The easiest solution? Make sure you link to your About Us and/or Contact Us page in either your main or footer navigation. Some also employ bidding if more than one of …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. No spider activity could signal problems …

When searching for popular keywords, search results are usually mixed with Blended Search results. your business's industry is also maturing. Lots of businesses have started podcasts, and they're hungry for guests to fill those episodes. Take a look at which sites are currently winning the front page for the phrase …

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Emotions and other feelings can lead to poor choices. In the best case scenario, a site visitor turns into a …

A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Advertisers often use visual imagery in international marketing. Websites that sell products or provide services or information that can impact the happiness, health …

Why not get as much value as you can out of each piece? Providing them with quality content will achieve this goal. Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms …

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Google Trends provide clean and reliable results for the popularity of keywords and phrases. Canonicalization, also …

Users searching for your site on Google might not necessarily want to land on your homepage. Google was created by Larry Page and Sergey Brin at Stanford University. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via …

When itoccurs, shoppers select from a group of brands rather than one specific brand. Social bookmarking sites allow individuals to share bookmarks of websites. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Many people believe that …

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. Basically a search engine searches the web using automated programs called web …

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of …

When the search engine spider reaches your sitemap, it begins visiting and indexing each link contained on your map. Have you ever wondered how your web pages look to search engines? Ensure links to your website aren't trying to manipulate rankings by using keyword-heavy phrases in anchor text. Search engines …

Be sure to includes "Share" buttons on your webpages to help engagement scores. The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. The gibberish score helps with that. To facilitate easy navigation, the homepage has links …

Trust also ties into Google's YMYL concept. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. When in doubt, follow your instincts and let your bottom line guide your …

The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. Intriguing, different, and unique advertising captures attention and can inspire …

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. SEO will never be a one-size-fits-all exercise. all this would directly affect the site popularity or the time they spend in each page. Google …

This doesn't mean you have to drink booze and edit a day (or so) later. But you must create a mood to get words flowing in a natural way that both readers and search engines crave. Google has been trying to understand social. You'll get better results if you ask …

The cognitive component refers to a person's mental images, understanding, and interpretations of the person, object, or issue. This data is invaluable to Google's understanding of what searchers are really looking for. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of …

To achieve success, companies integrate email marketing programs with other channels. Many different hosting options are available. If you are concerned about your presence overseas, there are many other search engines you need to worry about. The tech giant has such a big share of the market that 'Googling' has …

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. Cultures view ideas and objects differently. Organizational leaders …

The viral message should focus on the product or business. Research indicates that consumers are more receptive to online video ads. Analytics play a very huge part in SEO and it is thus a very important SEO must do. Always Add Value. Add value in every blog post, blog comment …