Tell me more about widgets

If you plan to do some basic SEO, it is must that you know how search engines work. Among other things, Google uses the link texts to analyze these backlinks. Even if you aren’t working with clients, it’s an important step to take to track the progress of …

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Try to Go for Longer, Scannable Posts

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many …

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Take care when dealing with SEO

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Improve engagement by utilising web 2.0

The content that is not generated by a human after due thought is basically thin content. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is …

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Education is the best legacy when it comes to nofollow links

Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. Changing one of these aspects create an alternative scenario ‘B’. Monitor the keywords, the site’s stats, the levels of engagement on each topic …

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Merry-go-rounds

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Consistent doesn't mean identical. when you're discussing bounce rates

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

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Its all about scraping

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. it cannot crawl image, Flash …

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Start searching the targeted keyword

Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t …

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This story about web crawlers will haunt you forever

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. One of the problems international businesses continuously need to …

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The latest trends in keyword density

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Prefer short but accurate URLs for your pages. For those of you wondering, “index” is another name for the database used by a search …

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Fun with social media for now

Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. Are they keywords with a history of high click through rates (CTRs) and conversion? Search Engine Optimization (SEO) • is the process of affecting …

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Write about reporting

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as …

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Maybe blogs will be a thing of the past

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices …

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The secret behind duplication

You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there …

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Things to avoid when dealing with LSI

As an SEO, it is extremely important to stay up to date on current trends and techniques.What are some of these things someone can do to help their site rank well? Mess up with duplicate content on a website, and it might look like a penalty as the end-result …

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Repurpose old stickiness

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

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How you will benefit from anchor text

There are lots of different types of keywords. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Having a company …

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Be mindful of backlinks

Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. People can use a site like Scoop.it to aggregate their own pages of links on certain topics. The Web Crawler is …

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Clarification about forums

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. As …

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One element of your strategy should look at page impressions

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have …

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Reach out to influencers known for your topic

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Evergreen content continues to be relevant to its readers and gives them …

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Longer content ranks better

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Increase visibility to new content you create by sharing it …

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Adjust your appearance in search by utilising landing pages

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. All sites have …

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Lets look at our approach to indexed pages

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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Do a spring cleaning

As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of …

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How to survive your first encounter with indexed pages

Social media also brings traffic to a website. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Violating your first implied agreement with someone does not build trust; it builds …

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Making the map

For example, optimizing for speed, technical audits and mobile formatting. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search …

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This is not a numbers game

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

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Exposure is the name of the game when creating a blog

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

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Create a search marketing strategy based on organic links

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. If users cannot access your page due to compatibility …

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Fun with webmaster tools for now

Every time, the algorithms are changing giving challenges in front of you. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say that not including visuals is a colossal mistake. In the past, implementing SEO mainly involved in ensuring the …

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Be clear, truthful and accurate when it comes to citations

Blogging can be an extremely effective way to get your pages to rank. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Having a different description meta tag for each page helps both …

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Quick tips regarding gateway sites

If your intro is basically the same, and you’re listing the same features and flavors, it won’t be clear to Google which of those pages is the “main” one or how any of them really help the user. So what constitutes low quality and how can it be …

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