Quality over quantity when it comes to duplication

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Our team of SEO …

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Why your digital marketing strategy should centre around meta tags

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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Create a search marketing strategy based on forums

What’s more important, it also will have more authority for your readers. Expect increased conversions, particularly those from visitors who arrived via organic search. Overall, your expectation when you clicked on the link is that you would find what you needed. It helps the search engines quickly determine what …

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Design + bounce rates = Greatness

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

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Here's what industry insiders think about sitemaps

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

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Search marketing implications related to SEO campaigns

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and …

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How do you feel about dynamic pages now?

A natural link profile has variety. The links come from different domains and links will have different strengths. Machines are writing stories and that is often something Google is not a fan of. Your customers are already looking for what you have to offer, but they often aren’t searching …

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Understanding Google algorithms

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Google has made it apparent that site speed matter in search …

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Establish your position regarding RSS feeds

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don …

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How to really understand widgets

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. When your website has evergreen content that …

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Think about offsite SEO from the start

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw …

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Top trends in scraping to watch

It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. What’s more; it’s totally free! Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a …

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More focus is put on organic links

Some evergreen content lasts forever. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are …

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When your use of search queries becomes obsessive

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy …

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All you wanted to know about link bait but were afraid to ask

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

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Focus on performance, user experience, and rankings

There’s an art to properly optimizing a website with keywords. The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. It …

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Follow a consistent cadence towards URLs

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. You wouldn’t build a house without foundations, and that is exactly what Technical SEO …

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Follow a consistent cadence towards domain authority

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. In the earlier days of SEO, the organic search engine optimization discipline was more …

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Things your competitors know about SEO

Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. To add a …

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Learning about metrics

How do you work out the price of SEO packages? Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Google has been trying to understand social. Landing on your home page, your prospects …

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The hidden agenda of dynamic pages

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

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How to diagnose canonical URLs related issues

Now, this is an important issue to be addressed. Moving on from generic keywords, you can decide to add more information into the keyword. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic …

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The ultimate revelation of scraping

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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What's the story about authority sites

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search …

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Takeaway tips for metrics

This means when you’re doing SEO, you can’t just use traditional SEO. We will focus on its important and necessity in digital marketing in this article. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a …

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Having fun with keyword density

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would …

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Metrics aren't important (and they can be harmful)

A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Don’t let your evergreen content get buried on your website—make it easy to …

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Search engine health checks should look at URLs

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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The infamy behind googlebot crawlers

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would …

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Use Engaging Images & Videos

When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and let them know about your post, and use the post as a resource in your guest posts. Check to see if the domain …

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Be ahead of the game in SEO

Paid link-building is considered black hat SEO and is likely to incur a penalty. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content …

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