I urge you to think about blogs

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we've covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. While an argument could be made that the majority of …

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Write about widgets

Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important:technical, on-page and off-page. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google …

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Mobile-First Indexing: Fix issues around disallow

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Some editors are just plain picky, especially at …

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What are the merits of webmaster tools on today's web?

Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of …

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People still ask me about analytics and its importance today

When the search engine spider reaches your sitemap, it begins visiting and indexing each link contained on your map. Have you ever wondered how your web pages look to search engines? Ensure links to your website aren't trying to manipulate rankings by using keyword-heavy phrases in anchor text. Search engines …

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Get rid of link bait for good

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). As a business owner, you want your site to show up in results when it's highly relevant to the user. This part of why having a blog can help build authority. Voice search is …

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Design + nofollow links = Greatness

Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Google Analytics will help you in your investigations on these factors. While changing the URL and metadata for your content isn't exactly using social to win at …

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Read this controversial article and find out more about URLs

A study suggests that search ads have a strong positive impact on brand awareness, perception, and purchase intentions-even The paid search ads generated a 160 percent increase in unaided awareness. I do believe that having a portion of your keyword phrase in the URL is helpful. And if these people …

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Things that make you love and hate CTR

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. Search engine …

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Make SEM your centre of attention

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won't be found in the Search Engines. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the …

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The hidden agenda behind gateway sites

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. It's not enough to just know your keywords. You must …

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Layout, formatting and content combine to make great SEO

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. As there is a caption, would setting the alt to null be better in …

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Keyword Intent Is Keyword Optimization

Information technology departments play a key role in solving internet problems. If you want to generate traffic through search, it's best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists - in other words, write …

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Education is the best legacy when it comes to nofollow links

Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. Changing one of these aspects create an alternative scenario ‘B’. Monitor the keywords, the site’s stats, the levels of engagement on each topic …

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Things to avoid when dealing with LSI

As an SEO, it is extremely important to stay up to date on current trends and techniques.What are some of these things someone can do to help their site rank well? Mess up with duplicate content on a website, and it might look like a penalty as the end-result …

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Let's talk about rankings

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should …

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Domain name – make it brandable

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content …

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A do-it-yourself guide to forums

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

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Pay attention to duplication

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. I doubt it, but I’m sure you’ve been …

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Difficult things about trust rank

We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they …

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Why your digital marketing strategy should centre around meta tags

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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Things your competitors know about SEO

Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. To add a …

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What's the story about authority sites

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search …

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Metrics aren't important (and they can be harmful)

A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Don’t let your evergreen content get buried on your website—make it easy to …

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To get fast rankings, you need meta tags

Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their …

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Learning about white hat SEO

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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