Myths and misconceptions about anchor text

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or "long-tail" keywords, over short ones. And when it comes to longer form content on more reputable sources, research-backed content and opinion-forming …

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Mistakes caused unnecessarily due to your customer's E.A.T.

Sometimes the first step is not to do the right things (better), but rather to stop doing the wrong things. You can also tell search engines that a particular word might be significant in several other ways. For real estate, people usually search with city names or even neighborhood names …

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Why nofollow links matter

Studies have shown including a number in your headline drives clicks. Webmasters sometimes complain that a search engine entered their site, requested the same article over and over, and left without indexing most of the site. Humans make purchasing decisions based on more than simple rational thought processes. How to …

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Having fun with googlebot crawlers

Skip verification by importing your site. These words (also called anchor text) don't help you. While it is easy for humans to decide whether two or more things are related based on our cognitive associations, computers struggle and often fail to do it. It's important to know the keywords your …

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More about the pros and cons of curated content

Sometimes, you'll reach a wall-you won't be able to remove a link at all, either manually or with the help of a webmaster. Add advertising campaigns according to budget, but keep in mind paid advertising works better with good content and SEO so do things in the right order. If …

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Content is one of the top two ranking factors on Googl

The owner of a small e-commerce store came to me for help. The system looks for relations between terms and finds deductive similarities. Posting another link will not grant you a new root link, and will not pass as much page rank as your first link, but will still pass …

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Stop search engines from displaying ODP data buy using citations

The cognitive mapping process explains the knowledge structures embedded in a person's long-term memory. Many marketers think once their website ranks on top of Google search, that's enough! Keyword stuffing is not a sensible move for B2B tech companies. Make sure to implement it correctly and validate it with the …

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More importance is given to link research

It's still a good idea to keep your titles accurate to your subject matter, but the exact phrasing of your keywords doesn't matter nearly as much as it used to. And it's not just JavaScript; Unnatural links to your site -- impacts links: This means that Google found bad links pointing …

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Can user generated content really make a difference?

Most modern servers are adequate-especially big-name servers, like those provided by WordPress or GoDaddy. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. You probably know the following situation: you search something on Google and there seems to be …

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Turn your citations into a high performing machine

The development of marketing programs to create interplay between consumers and businesses, or interactive marketing, assists two-way communication and customer involvement. For second- and third-page listings, web traffic increases six-fold. The majority of this guide has focused on Google as the main consideration in SEO, which is a good thing-Google …

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Accurately summarize the page including details of analytics

Essentially, these files are a condensed map that lays out the structure and hierarchy of your site. A new feature that Google has added to its Knowledge Graph is allowing entities to claim their Knowledge Graph panel to become the authoritative owners and editors of the results within the panel …

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How we improved our CTR in on week

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). But before you make any immediate judgments or think you know local …

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Warning: These mistakes could destroy your link building

For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps users find what they were looking for. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

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Maybe SEO campaigns will be a thing of the past

Keep in mind that your site is always changing-you're almost constantly adding pages, removing pages, or changing pages, so work to keep your site maps up-to-date. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not …

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Speed Up Slow loading pages

Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. A major part of the appeal is the sheer potential of the strategy; with time and effort, it's easily possible to …

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Being sued

As a kid, I remember thinking that anybody who got sued was a thief and a terrible person. They usually went to jail, I thought. Or maybe they were put to death by lethal injection. Okay, maybe not death, but I definitely thought people’s lives were ruined once they …

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Clear vision

My makeshift device finally turned into a clear vision of something much bigger and more impactful about four to five months later, when my buddy Kevin and I watched a TED Talk hosted by the legendary motivational speaker Simon Sinek.

Kevin Groenjes was and still is the best friend I …

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Website advice, in my opinion

When someone arrives at your website, you want them to do something. If your website is about ecommerce, you want them to buy something. If it’s a blog, you want them to leave a comment and click your share button. These are all good things for your business plus …

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Think about local search from the start

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Examining your web server logs can help you spot particular trends. Furthermore, having robust social media profiles will increase …

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Increase Organic Traffic by the manipulation of nofollow links

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

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Winning marketing strategies for meta tags

Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. By developing one strong theme and then adapting …

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Check Google Trends to see Search Volume Over Time

Avoid any special characters or long numerical sequences, like "&$%^*" or "321987662090." Include a "breadcrumbs" trail, demonstrating the location of each page within subpages and categories. Otherwise, your press releases may blur into white noise, and consumers may trust your brand less. You may have read on SEO forums that keyword-rich …

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Double Your Profit With These Tips on javascript

Sometimes we just get into the loop and don't really realize what and why we are doing what we're doing. Effective search engine optimization strategy has four pillars: keyword research, producing quality content, building links and analyzing results. Viral marketing messages include advertisements, hyperlinked promotions, online newsletters, streaming videos, and …

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Is query a Google ranking signal?

Here's a fun fact about humans: we enjoy thinking about problems even more than solving them. It's why informative content doesn't encourage much engagement from users. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there's no reason you shouldn't …

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Hidden facts about conversion rates

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what …

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User Behavior Lessons

Make sure you avoid these common mistakes and adhere to other on-page SEO best practices to increase the likelihood that Google will serve up your pages to searchers. And, then, a little bit of on-page optimization. Developing engaging content is one of the most important things you can do to …

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Make A Decision Without Regret

Social listening patterns assist in identifying customer advocates. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry …

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Make it sufficiently broad in terms of link bait

Meta descriptions should use keywords wisely, but more importantly they should include a compelling description on which a user would want to click on. Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of links your website gets …

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Learn to do site submissions like a pro

Those days are gone when you can rank by using keyword stuffing, PBNs, and other traditional methods. It would then compare those keywords to keywords as they exist on the web, searching for sites that used those verbatim phrases the greatest number of times and in the most relevant places …

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