Read this controversial article and find out more about splogs

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Some business owners are content with learning about and implementing a …

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Warning: These mistakes could destroy your link exchanges

The goal is to give a great impression to Google that your content is rich and unique. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things …

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The analysis mystery revealed

What would you type into a search engine to find your business website or page? These "review pages" should either be canonicalized to the main product page or set to "noindex,follow" via a meta robots or X-robots tag. Consumer-oriented research assists marketers in identifying the context of a product's …

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How you will benefit from local search

Machines are writing stories and that is often something Google is not a fan of. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site …

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The steps needed for putting keyword stuffing into action

When it comes to search engine optimisation the information available can be a minefield. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs …

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Lessons I've learned from anchor text

Use of this method suggests that management may not recognize the benefits of marketing communications. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. Bad links can be created for many reasons - competitors can use them to try and …

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Tactics around social media

Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure …

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Fun with social media for now

Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. Are they keywords with a history of high click through rates (CTRs) and conversion? Search Engine Optimization (SEO) • is the process of affecting …

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Maybe blogs will be a thing of the past

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices …

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The secret behind duplication

You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there …

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One element of your strategy should look at page impressions

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have …

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The death of local search

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). The well-publicised Panda and Penguin updates …

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Deliver sustainable traffic to your website

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

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A few words on site submissions

Assuming your page is properly structured with the correct tags, you need to decide if the actual content on this page is worth reading and is valuable enough to have on its own page. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain …

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Start with seed keywords

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. No high quality blog would accept your …

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Facts about rankings that will make you think twice

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. By correctly …

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You may be asked about link exchanges in your marketing interview

There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. While we have helped websites recover from Google Penalties we happily have …

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The ultimate revelation of dynamic pages

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. The proliferation …

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Things to avoid when dealing with link building

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Compelling and …

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Difficult things about SEO

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. This will give you greater scope to attract people to your website and if the content …

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Find a simple guide to link exchanges and read up about it

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When we take this approach, we are rewarded by Google since this meets their quality guidelines. Google recommends creating valuable content for website users and not to …

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Make analytics your centre of attention

But not all duplicate content is editorially created. Your Title Tags are far-and-away the most important places to put your keywords. You can make up a new keyword and add it to your page, but it’s unlikely other web pages will add your keyword. Google doesn’t only consider …

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The latest trends in non reciprocal links

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. What we mean when we refer to SEO, is the practice of updating content on your website so …

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Don’t forget about link exchanges

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. It’s really a simple concept, just give them what they want and you’ll see …

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How Blogging Drives Customers to Your Website

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO …

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The worst advice I've heard about link exchanges

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. SEO is Search Engine Optimization. This will …

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Top trends in local search to watch

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Data analysis should be the cornerstone of your SEO efforts. Assess …

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Better content title and descriptions

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. It’s something that …

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Improve engagement by utilising mobile search

White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. What Are The Most Important Factors SEO Marketers Consider? I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in …

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Design + bounce rates = Greatness

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

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