When it comes to search engine optimisation the information available can be a minefield. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs …

If you haven't done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. There are a number of tools that let you check how many links are pointing to a site and what the authority of …

Use of this method suggests that management may not recognize the benefits of marketing communications. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. Bad links can be created for many reasons - competitors can use them to try and …

Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure …

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. As far as promotional tactics …

Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. Are they keywords with a history of high click through rates (CTRs) and conversion? Search Engine Optimization (SEO) • is the process of affecting …

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices …

You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there …

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have …

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). The well-publicised Panda and Penguin updates …

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Google Analytics and Google Webmaster Tools are …

Assuming your page is properly structured with the correct tags, you need to decide if the actual content on this page is worth reading and is valuable enough to have on its own page. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain …

Instagram does not have the ability to link to a website from individual posts. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. If the list starts to look more …

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. No high quality blog would accept your …

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. By correctly …

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally …

There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. While we have helped websites recover from Google Penalties we happily have …

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. The proliferation …

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Running …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Compelling and …

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. You’ve seen what links you and your competitors have. Now it is time to start building …

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. This will give you greater scope to attract people to your website and if the content …

“Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a …

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When we take this approach, we are rewarded by Google since this meets their quality guidelines. Google recommends creating valuable content for website users and not to …

But not all duplicate content is editorially created. Your Title Tags are far-and-away the most important places to put your keywords. You can make up a new keyword and add it to your page, but it’s unlikely other web pages will add your keyword. Google doesn’t only consider …

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. What we mean when we refer to SEO, is the practice of updating content on your website so …

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Some websites use pages with endless scrolling. Although Google can …

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. It’s really a simple concept, just give them what they want and you’ll see …

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO …

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. SEO is Search Engine Optimization. This will …

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Data analysis should be the cornerstone of your SEO efforts. Assess …

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. It’s something that …

White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. What Are The Most Important Factors SEO Marketers Consider? I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in …

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw …

Some evergreen content lasts forever. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are …

There’s an art to properly optimizing a website with keywords. The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. It …

This means when you’re doing SEO, you can’t just use traditional SEO. We will focus on its important and necessity in digital marketing in this article. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a …