Although images have the most impact, there are other elements that can affect your site's loading speed. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website …

Search engines simply want to deliver the most relevant results to their users based on search queries. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or …

Using the thesaurus will give you a decent start. On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it's time for you to pay attention to it now. Let's dispel a common SEO myth. Well-known authoritative sites, like …

One of the biggest components of your site that could be affecting speed are your images. Usually they are implemented as HTML H1, H2 and H6 tags, but in fact nowadays search engines are getting better and better at interpreting CSS and Javascript, so headings can really be implemented as …

Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. Many small and large organizations employ virtual private servers (VPSs). The priority score, which is also listed …

You don't have to fight for a top spot-the top three local entries will always rise above the other results for local queries. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages …

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. One way to do that is by including …

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. One of the great things about online marketing and its various techniques is that they work just fine …

How did traffic change over the course of the last year? Taking someone's email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Google Manual Action reports are filed when a human reviewer within the company has determined that …

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Search engines have really smart algorithms. 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. Even if your …

Page load time is a crucial component of SEO. If you are smart, you will choose the people who are ready to buy! Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. However, this is a product of a misconception: that …

Just keep in mind that mobile optimization is about more than just meeting the minimum requirements of Google-it's about giving the best possible experience to your mobile users. That means B2B SEOs working for tech companies will need to educate themselves about the most sensible ways of interpreting the information …

Before you start investing loads of time and money into content and link building campaigns, focus on the foundational elements. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. If you want your website to rank …

As a result, the SEO landscape is becoming more competitive, and fewer companies are able to rank in the top positions for general keywords. Also note that sometimes it's a good idea not to write a meta description at all, but this is subject to experiments. If you want a …

Over time, consumers obtain sufficient information to evaluate the product. Varying the length of your content can help your content strategy, but be sure to focus on these sub-types of content as well. Mobile errors are - to use a sports metaphor - the equivalent of unforced errors. press of a button …

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other's business as well. Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high …

Online marketers competed ruthlessly for Google's precious first page despite Google's guidelines on quality. The greatest rule of thumb here is to post links when they're actually going to be helpful for your audience. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve …

You and your SEO experts need to be on the same page and they have to be reachable. And getting to the top spot on a particular search engine such as Google also means enjoying similar ranking status on other similar sites such as Bing, Yahoo, YouTube, Facebook, and the …

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

Under this strategy, you won't worry too much about measuring results or hitting goals because you won't be investing much time or energy. You may be tempted to link to multiple brand assets throughout the piece, depending on what comes up, but try to limit your links to one or …

But here's the thing: it takes time for search engines to discover (and index) new websites. Google is also specifically targeting the app download interstitials, the ones where sites either hide the content, making people think they must download an app to view the content, or make it completely inaccessible …

It is important that you do not misrepresent what is on the page. Once a team understands how various groups view the brand, decisions can be made regarding ways to correct misperceptions and/or build on the image that customers c By analyzing competitors and industry leaders, we can understand …

When it comes to search engine optimisation the information available can be a minefield. But as we've all experienced firsthand, the world of SEO changes quickly, often without warning, and sometimes so subtly that the differences are almost impossible to discern for any but the most attuned to algorithm changes …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement …

You can't seem to find your content anywhere. Search Engine Optimization is true scientific method that works. It is hard to imagine success in organic search without the ability to implement changes quickly on the homepage. First and most obviously, consider the man-hours you're pouring into your efforts.

The best …

Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you've just written comes in really useful!). If you have covered the technical issues of a new website, you'll have properly prepared your site for all the great …

Googlebot has some limitations regarding which APIs and JavaScript features it supports. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: The day that you end paying to run …

It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. Constructing a hreflang tag is as simple as …

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible …

Write content for real people. Sometime you heard that Seo is dead, but no it's not actually dead. The easiest solution? Make sure you link to your About Us and/or Contact Us page in either your main or footer navigation. Some also employ bidding if more than one of …

Why not get as much value as you can out of each piece? Providing them with quality content will achieve this goal. Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms …

The viral message should focus on the product or business. Research indicates that consumers are more receptive to online video ads. Analytics play a very huge part in SEO and it is thus a very important SEO must do. Always Add Value. Add value in every blog post, blog comment …

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Successful logos elicit shared meanings among consumers, a process known …

If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. and track them easily and efficiently on a monthly basis …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. When searching for websites to get links from, we recommend you do not target websites …

YourDomain.com/R1) to deploy in different marketing efforts, just as you include department numbers in the return address of a direct mail piece or print ad. That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the …

The millennial generation garners the most advertising dollars. Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your …

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. Being an authority in your niche is …

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

It's not just the online marketing industry that's evolving; Low believability and negative consumer attitudes constitute the potential downside of comparative ads. Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. By considering all on page factors associated with a well optimized site, you …