Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although …

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with …

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Trust an SEO expert who will build a …

Oftentimes, separate “review pages” are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Why would …

With SEO, your website’s visibility increases when search engines crawl your website. If your product pages are SEO optimized, your company and products appear higher in the search results. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed …

So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. Each listing on the SERP has three core …

Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. And for that, you need to correctly optimize the page. Query refinements are the queries searchers type …

Google alone updates their main algorithm anywhere from 500-600 times a year. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. If you are …

Why not try replacing it with another one that could work better. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge …

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth …

There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. PBN’s are networks of websites that you create, usually …

Search is the #1 driver of traffic to content sites, beating social media by more than 300% The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. There are few things …

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. Test your site’s link and fix the broken links to minimise the error pages or the duplicate …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Longer …

The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do …

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

Very similar content can be useful across TLDs too. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. When you find a page on your …

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc …

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Engage in guest blogging outreach and provide content to sites that share your audience to …

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Search engines have made it clear: a vitally important part of the future of search is “rich results.” If you think about it, having a Google Search …

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting …