Go long-tail and forget bounce rates

Solving real customer problems is a major key to mastering evergreen content marketing. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Successful sites load fast. Even a small delay can …

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JavaScript can hinder crawling

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. For some reason, everyone thinks posting a …

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Self-publishing Parasite SEO based purely on white hat SEO

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. In many cases, the higher you are on page one the more traffic you will receive. The …

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Find a simple guide to duplication and read up about it

Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Content …

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Go long-tail and forget sitemaps

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks …

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Local SEO vs traditional advertising – which is better?

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the …

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Pay attention to text links

What is generally the one thing that may prevent someone from using my service? You probably entered a phrase or question in a search engine. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t …

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Quality over quantity when it comes to duplication

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Our team of SEO …

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All you wanted to know about link bait but were afraid to ask

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

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Use Engaging Images & Videos

When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and let them know about your post, and use the post as a resource in your guest posts. Check to see if the domain …

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The hidden agenda of cloaking

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Search engines display page titles in their search results. In addition, search …

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Education is the best legacy when it comes to splogs

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. The website should be easy to go around or navigate and not confuse the visitors. It should …

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Search marketing implications related to dynamic pages

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. Another great advantage that few people seem to pick up on …

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How you will benefit from sitemaps

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Mobile searches have become more common than ever; which is why it is imperative that you ensure …

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Let's talk about dynamic pages

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing …

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Free SEO and paid SEM complement each other brilliantly

Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden …

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Should more importance be given to widgets for search marketing?

Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of …

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SEO Errors and How to Remedy Them

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Citations are references to you company name, address, phone number or website that may not …

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Everything you need to know about analytics

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. When it comes to …

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Reasons that marketers love anchor text

The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …

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A focus on keywords to benefit search engine placement

When you add a link to your website, you are inviting users to leave your site. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Competitor Analysis can help you to identify links, ads …

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Learn from these mistakes before you learn about comment spam

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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Invest in googlebot crawlers

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google …

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Hidden facts about keyword density

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it …

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The secret behind metrics

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your …

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Search marketing implications related to organic links

They grow over time. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a …

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Invest in white hat SEO

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to …

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Analyse your existing page rank

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all …

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Figure out your audience and message

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. The benefits …

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Can link bait really make a difference?

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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