Those paid and organics incentives are SEO and SEM. Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Google's emphasis on links is …

This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. When it comes to SEO, it's all about following a …

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible …

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. When pursuing a link, which is more important, relevance or authority? Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon …

On the other hand, if you thin content, search engines will not be able to understand the focus of your website and will promote other websites that offer more informative and helpful content.‘Low quality’, ‘shallow’, ‘scraped’ content are some of the terms used to define web pages that offer …

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. All sites have …

It often helps to increase the length of the content of your web pages. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even …

One critical small business SEO practice is to keep an eye on search volume—the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Inbound links refer to links on other websites …

Solving real customer problems is a major key to mastering evergreen content marketing. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Successful sites load fast. Even a small delay can …

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. For some reason, everyone thinks posting a …

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. In many cases, the higher you are on page one the more traffic you will receive. The …

Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Content …

You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). You can easily …

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks …

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the …

What is generally the one thing that may prevent someone from using my service? You probably entered a phrase or question in a search engine. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t …

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to …

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Our team of SEO …

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and let them know about your post, and use the post as a resource in your guest posts. Check to see if the domain …

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem …

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Search engines display page titles in their search results. In addition, search …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. The website should be easy to go around or navigate and not confuse the visitors. It should …

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. Another great advantage that few people seem to pick up on …

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Mobile searches have become more common than ever; which is why it is imperative that you ensure …

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing …

Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden …

Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of …

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Citations are references to you company name, address, phone number or website that may not …

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. When it comes to …

The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …

When you add a link to your website, you are inviting users to leave your site. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Competitor Analysis can help you to identify links, ads …

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google …

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it …

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your …

They grow over time. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a …

It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a short editorial piece unique to the product. For SEO to be successful, it has to be carried out within the context of …

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to …