Make gateway sites a priority

Quality images, tagged with good keywords, can also help your rankings with search engines. SEO's need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes …

more ...

Audit your profile, looking for issues with regards to comment spam

A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. Specifically, how these quality websites link to you is an essential key to Google dominance. Focussing on understanding the intent of the …

more ...

At last - revealed: the secret to backlinks

The monitoring phase comprises just that: monitoring. For some products, affective advertisements succeed because few real tangible differences among brands actually exist. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to …

more ...


Maybe landing pages will be a thing of the past

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered "bad neighborhood" links by the search engines and you can get penalized for associating with them. Although it's pretty slow-going, it's best to hand-select relevant and quality websites and approach them …

more ...

Concentrate on actionable link exchanges

Careful thought should be given as to whether it should be aimed at only one sex, because gender roles have evolved over the past half-century. Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. A professional SEO agency can improve the search-engine …

more ...

Adopt a monetisation first approach before putting efforts into html

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online …

more ...


The hidden agenda behind reporting

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

more ...

Start simple, but don't forget trust rank

Testimonials generate greater credibility than self-proclamations. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads …

more ...

Things you most likely didn't know about doorway sites

Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Domain renewal is a straightforward process. Getting your business included in local resource lists is an indicator to Google about your authority. All you have …

more ...

Thinking about onsite SEO makes everything OK

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don't have to go very far to find inspiration and create your own content. It won't always …

more ...

Social shares play a huge role in content trustfulness

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. It can also affect the search engine index freshness of your pages. You've created a website and published it on the web, but now you're probably wondering …

more ...

Great ideas about SERPs to share with your colleagues

Fifty-six percent of Google queries show no paid ads at all, so if you're counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. Choosing the right message strategy remains a key ingredient in creating a successful advertising program. Who is …

more ...

Planning for Web Marketing

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. So …

more ...


Adopt a customer centric view of page rank

This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. When it comes to SEO, it's all about following a …

more ...

This year will be the year of metrics

it has become one of the best ways for startups and small businesses to get their business on the map (figuratively and literally!) as well as drive quality traffic and sales straight to their door. When someone searches for specific keywords and you implemented them into your content search engines …

more ...

Make it sufficiently broad in terms of widgets

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible …

more ...

Consistent doesn't mean identical. when you're discussing bounce rates

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

more ...



The latest trends in keyword density

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Prefer short but accurate URLs for your pages. For those of you wondering, “index” is another name for the database used by a search …

more ...

Repurpose old stickiness

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

more ...

Adjust your appearance in search by utilising landing pages

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. All sites have …

more ...

Do a spring cleaning

As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of …

more ...

Create a search marketing strategy based on organic links

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. If users cannot access your page due to compatibility …

more ...

Quick tips regarding gateway sites

If your intro is basically the same, and you’re listing the same features and flavors, it won’t be clear to Google which of those pages is the “main” one or how any of them really help the user. So what constitutes low quality and how can it be …

more ...

Google ranking factors can be affected by web crawlers

It often helps to increase the length of the content of your web pages. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even …

more ...


Go long-tail and forget bounce rates

Solving real customer problems is a major key to mastering evergreen content marketing. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Successful sites load fast. Even a small delay can …

more ...

Take a customer focused approach to meta tags

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. When you start reading all …

more ...

This story about conversion rates will haunt you forever

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail …

more ...

Expand your metrics as necessary

Also a rule of thumb the title should be no more than 70 characters. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind …

more ...

JavaScript can hinder crawling

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. For some reason, everyone thinks posting a …

more ...

Self-publishing Parasite SEO based purely on white hat SEO

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. In many cases, the higher you are on page one the more traffic you will receive. The …

more ...

Dominate your own little niche first

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Too many links, and it seems like your content relies too heavily on outside …

more ...

Use simple and obvious terms that are easy to understand

To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. The …

more ...

Find a simple guide to duplication and read up about it

Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Content …

more ...

A focus on link exchanges to benefit search engine placement

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

more ...