Always include your keyword phrase(s) in your meta tags. Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating …

Frugality doesn't always pay off. But you should consider far more than just the price of the agency you're working with. While you might see a small bump from optimizing all the title tags on your site, you can't expect that the title tag alone is your key to SEO …

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. A brand's image consists of the feelings consumers and business-tobusiness customers have toward the organization and each individual brand. By continuing to create quality content that provides immense value to the searcher …

Many of them are trained to look out for manipulative anchor text, and if they see something suspicious, they could either refuse to publish your content, remove your link, or refuse to work with you at all. While you don't need to be an expert in algorithms, it's critical to …

Do the same thing with your social profiles. To protect your business against these types of nefarious threats, you have to stay vigilant and employ some different tools to ensure that you are always are ahead of the game. Think about how you browse a website when you discover great …

As such, many webmasters wonder: is it beneficial to have multiple backlinks from the same site? "Value" has become a buzz word in marketing. Estimate their website traffic and investigate what keywords they are targeting. And not just any visitor, but rather qualified visitors that are in your target audience …

Offline testimonials reassure prospects about the quality of the product or service you offer. There's some effort to collect them initially and to freshen them over time, but there is no cost. Readability has never been more important. If you're not familiar with this term, it refers to how easy …

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent …

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the …

The highest quality pages (and YMYL pages) will have a very high level of E-A-T, according to Google's guidelines. Thin content is a phrase used to describe websites that lack valuable information for visitors. Email provides a cost-effective method of reaching prospects. Human users are already intrigued by your title …

Consider our blog subdomain name - FreeLogoServices.com/blog. Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll to see. Search engines know exactly what people click on after they enter a query. They know what content …

Google's Webmaster Tools remains one of the most popular SEO analysis tools out there because it's free, newbie-friendly, and it's from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. After you've outlined your business goals, you need to decide what your Web …

The search engines are focused on context ? not literal keyword use, frequency, and density. While it may seem contrary to the aim of search engine optimization, a robot.txt comes in very handy when you do not want Google to index specific information that may affect your rank. It's always …

SEO in Digital Marketing - Just imagine having an outlet without having any signage onto it - no name, no windows...nothing in particular. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your …

Typically, part of the answer is by targeting less popular keywords. They pick a market first, and then they pick a product those people are searching for. What is your organic search strategy? If you don't have one, you're missing a key piece of your business strategy-and shutting out many …

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. High-quality, timeless content performs better in search engines than short-lived articles. Conventional wisdom has been that 301 …

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Google Trends provide clean and reliable results for the popularity of keywords and phrases. Canonicalization, also …

Trust also ties into Google's YMYL concept. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. When in doubt, follow your instincts and let your bottom line guide your …

The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. Intriguing, different, and unique advertising captures attention and can inspire …

A brand extension involves the use of an established brand name on new goods or services. Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The active sentence, By now, we're all sick of articles proclaiming that search engine optimisation and content marketing is essential …

Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. In Search Console, there's a report called Links to your site which can show you the domains linking to you. Take a look at them - if you are happy …

These articles should expand upon on a point in the linking article and should add value to the linking page. Recognize and accept their learning curve and build some education into the job so they can fly. Make it easy for users to distinguish between regular text and the anchor …

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic, which would be improved by writing …

Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. You will notice a lift in both conversions and brand authority. These files can also include metadata that describes when pages were last updated and how often different pages …

Effective marketing demands it. Think of templates as the equivalent of buying business stationery from an office supply store. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. Offline testimonials reassure prospects about the quality of the product or service you …

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version …

Self-educated. Make some simple edits to improve the readability, grammar, spelling, and structure. An outside agency often costs less when compared to less efficient inhouse facilities. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at …

In document analysis, search engines look at whether they find the search terms in important areas of the document-the title, the metadata, the heading tags, and the body of the text. Many Internet marketers debate the importance of on-page optimization when it comes to Google. It takes work, and work …

Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Websites that are considered to be practicing various unethical (spamming) techniques are often manually removed and banned. The anchor text you use for a link should provide at least a basic idea of what …

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. The meta description is an HTML tag that you control. You can create and optimize your own meta descriptions. Marketing approaches vary based on the size of …

I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms …

With no traffic, you will not get any conversions. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part …

Quality images, tagged with good keywords, can also help your rankings with search engines. SEO's need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes …

A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. Specifically, how these quality websites link to you is an essential key to Google dominance. Focussing on understanding the intent of the …

The monitoring phase comprises just that: monitoring. For some products, affective advertisements succeed because few real tangible differences among brands actually exist. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to …

Great content marketing isn't self-promotional. It's useful and meaningful to the target audience. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Basically, you are creating a piece of content that goes above and beyond …

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered "bad neighborhood" links by the search engines and you can get penalized for associating with them. Although it's pretty slow-going, it's best to hand-select relevant and quality websites and approach them …

Careful thought should be given as to whether it should be aimed at only one sex, because gender roles have evolved over the past half-century. Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. A professional SEO agency can improve the search-engine …

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online …