One critical small business SEO practice is to keep an eye on search volume—the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Inbound links refer to links on other websites …

Solving real customer problems is a major key to mastering evergreen content marketing. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Successful sites load fast. Even a small delay can …

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. When you start reading all …

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail …

Also a rule of thumb the title should be no more than 70 characters. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind …

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. For some reason, everyone thinks posting a …

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. In many cases, the higher you are on page one the more traffic you will receive. The …

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Too many links, and it seems like your content relies too heavily on outside …

To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. The …

Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Content …

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). You can easily …

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks …

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. Getting high rankings on search …

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. You probably entered a phrase or question in a search engine. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to …

This can prove to be very discouraging and difficult to deal with, but it’s worth it in the long-run. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content …

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the …

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

Now you’re definitely going to rank for your keywords. From Google's point of view, it is not advisable to place the actual content of the page below the fold. Google Trends provide clean and reliable results for the popularity of keywords and phrases. Besides obvious ads, other types of …

Essentially, conversion improves the quantity and quality of organic traffic to a given website. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Great content is also important from an SEO perspective, which is …

What is generally the one thing that may prevent someone from using my service? You probably entered a phrase or question in a search engine. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t …

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to …

Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Online content is the same—it stays fresh and valuable for months and years to come. There are many theories, some backed by data, that show Google uses …

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Our team of SEO …

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don …

It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. What’s more; it’s totally free! Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a …

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

How do you work out the price of SEO packages? Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Google has been trying to understand social. Landing on your home page, your prospects …

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and let them know about your post, and use the post as a resource in your guest posts. Check to see if the domain …

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem …

In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized …

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results …

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Search engines display page titles in their search results. In addition, search …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. The website should be easy to go around or navigate and not confuse the visitors. It should …

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. Another great advantage that few people seem to pick up on …

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Mobile searches have become more common than ever; which is why it is imperative that you ensure …

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing …

Remember that your success in SEO is directly proportional to the amount of effort you exert. Make sure it’s well-written with relevant information and not just keyword packed. 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing …

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Producing …