In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google …

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Many global organizations embraced hreflang. As search engines improve, queries with …

Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The total number of backlinks can often include many links from the same referring domain …

Your SEO strategy needs to be a continuous process. Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the …

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it …

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your …

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. This is far better than having one endless page of blog posts as this particularly negative when it comes to …

They grow over time. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a …

It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a short editorial piece unique to the product. For SEO to be successful, it has to be carried out within the context of …

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to …

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all …

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Most tools you use to build websites make it super easy to add important image tags, like …

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. The benefits …

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …