Design + meta tags = Greatness

Without high-quality content, your SEO campaign will fail. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it's worth scheduling some long-form posts into your content calendar. However, if you're using link building …

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Reasons why you cannot fully understand white hat SEO

When you advertise offline, you put your ads where the target market is likely to see them. What are the pros and cons? Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish …

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The ugly truth about scraping

Decisions must be made at the outset of any project. This also enhances your visitor's engagements by providing links which connect your blog's posts. For some business owners, it's tough to surrender control of your online marketing presence to an outside party like an agency or a consultant. For years …

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Let's follow keyword research best practise

Schedule weekly or at least monthly updates. Sometimes, this is a startup doing SEO looking to make a big impact with a low budget, and other times this is a well-established company looking to break into the world of digital marketing for the first time. Ability c Before writing a …

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How to really understand text links

Use the journalistic convention of the inverted pyramid, with the most important information at the beginning of each page. If there is no message here, then congratulations-your ranking decline wasn't the result of a manual Google action. Website owners should take advantage of owning multiple domains. An HTML sitemap is …

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Make gateway sites your centre of attention

research, discover and test what works best for you. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a question, listing ideas, educating the reader, etc.), you'll be well on your way to creating content that search engines …

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Use organic outreach along with indexed pages to make a difference

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Google's SEO Starter Guide states that …

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Reasons why you cannot learn CTR well

These links may also be followed by interested users, generating referral traffic, and having your name associated with this content can also increase your brand visibility and authority. calable link building is a sexy term that rolls of the tongue and instantly makes you sound smart, but what does it …

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Make a good use of metrics

If you write content that people want to read, you'll naturally earn more shares and generate more discussion. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Sometimes you might find broken links to your website. This may be the case …

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Winning marketing strategies for text links

This should be included on a page to which you are trying to drive unique traffic to. It may be a long time before the majority of people switch to Bing, if they ever do. As how much content gets spread around the internet and more people see it, the …

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Boost site speed and utilise forums

Now if you and 50+ competitors are all chasing those 10 available first page slots it does not take a genius to see that most will not be where they want to be. To include local SEO is now essential. Successful internet marketing is not a single undertaking, it's an …

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Beginner's guide to local search

Before Google's algorithm was as mature as it is today, it was easy to achieve page-1 rankings through tactics such as repeating a keyword in the body content at a certain density. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for …

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Why most people will never be great at user generated content

These larger websites are typically eCommerce sites, or blogs which have been running for a long time. Site navigation seems like something you shouldn't have to think about, but its importance to search engine optimization (SEO) is often underestimated. Keywords are the foundation of successful SEO. In addition, Google offers …

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Let's follow html best practise

This is the perfect time to take these down, so you don't confuse customers or search engine spiders. But how do you get strangers to visit your site before they know anything about your business? Without considering a search engine user's intent, you will attract too much unqualified traffic. Marketers …

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Fresh ideas on how to improve your hits

Generally, the more social your link source is, the more valuable it's going to be for your domain authority. This option should be on your list of add-ons from an SEO perspective. he internet really operates on a simple economy of give-and-take. But they have lessened this slightly, for topics …

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Relevance is the key issue for video search

My recommendation is that if you would like to use JavaScript, place the code in an external file. I wanted to point this out, because if you get the search intent mismatched, it might not matter how many links you build to your target page, it still won?t rank …

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Interesting facts I bet you never knew about 301 redirects

Google is always looking to make improvements because as you can see, Google hasn?t always provided the best results and still doesn?t always provide the best results. Very similar content can be useful across TLDs too. Instead of a computer being told what to think, AI is coming …

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Concentrate on actionable javascript

For all intents and purposes (and if you reside in the Western world), primary search engines are the only ones you should really care about, as most of your visitors will have come from these search engine sources. Another tip for making long form content appealing is giving people something …

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Focus on ROI Instead of webmaster tools

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Using Google's Disavow Tool

Relevance met with analytics instrumentation is the winningest combination. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page …

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More importance is given to SERPs

Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. The more pages you have give you more of a chance to rank well for a more diverse set of keyword …

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Carve out time for concentrating on widgets

Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods. If your niche is very competitive, you probably shouldn't go …

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We've reached a tipping point when it comes to inbound links

The multiattribute approach may be useful for understanding high-involvement purchases. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Or you can include …

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To get fast rankings, you need analytics

In my case, I started as a web developer and migrated to SEO through my love of analytics. Some long-tail keywords have little paid competition, while others are surprisingly expensive. Consistency aids in providing carryover effects when the consumer is in the purchasing stage. Putting a Rel Author tag in …

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Adopt a customer centric view of mobile search

Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Use description meta tags to provide both search engines and users with a summary of what your page is about! Internal linking …

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Does the Open Directory Project depend on analytics

Every page should provide unique content that doesn't appear elsewhere on the site. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. With for instance the rise of voice search, longer keyphrases become more and more common. Using a …

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Things that make you love and hate content

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. Positioning perceptions include variables such as the quality …

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Optimise your site, paying special attention to trust rank

The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. Don't ask your customer …

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Start simple, but don't forget doorway sites

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a …

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Double Your Profit With These Tips on keyword density

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. The latest Panda update has much the same purpose as the original - giving better rankings to websites that have useful and relevant content, and penalising sites that have …

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