More importance is given to inbound links

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Remember: quality will lead to your content being shared. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important …

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Number of backlinks to the page

A Google research recently revealed that four out of five users trust search engines for local searches If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. Do you review and analyze your competitor’s website? You should. I do. I …

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It’s time to dust off that list of keywords

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. By …

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Dive into searcher personas and search conversion workflows

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Twenty years ago, the World Wide Web …

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A do-it-yourself guide to SEO campaigns

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to …

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How to diagnose canonical URLs related issues

Now, this is an important issue to be addressed. Moving on from generic keywords, you can decide to add more information into the keyword. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic …

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The infamy behind googlebot crawlers

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would …

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Why has social media been so popular?

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being …

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A focus on text links to benefit search engine placement

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Web pages containing matching verbiage will have lower visibility in searches. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. They don’t …

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Google no longer uses the META description tag for ranking purposes

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

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I bet you didn't know this about plugins

in these case we work with you to create new pages to reach these terms. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Knowing whom you …

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What your mum didn't tell you about webmaster tools

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly …

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High advertisement ratio can be mitigated by using mobile search

More people are using mobile devices than computers to search the web. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat …

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Understanding javascript

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for …

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Useful tips from experts in web 2.0

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links …

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How do you feel about keyword research now?

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to …

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Quick tips regarding cloaking

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Duplicate content alone was not what the Panda …

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Let's follow analytics best practise

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Pick your permalink structure wisely. Don’t change …

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Write a keyword-rich introduction about nofollow links

Since your content is evergreen, you will get more visitors to your site. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t …

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The steps needed for putting comment spam into action

Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

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