How to turn hits into success

That means a clear navigation menu on all devices, not just desktop. It's through this ingenuity and meticulous work that our websites, pages, and content are now easily searchable by our target customers. It's true that Google says it doesn't like excessive reciprocal linking. Under the commonly accepted nofollow theory …

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Define your goals with regards to anchor text

As a general rule, no single page of your site should be more than four clicks away from any other page at any other time. There are two different things to consider here: the vocabulary used and the markup method used. In all cases like these, the solution is to …

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Make the most of SEO by really understanding CTR

Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll to see. In fact, in a long article on the horrors of guest blogging, Matt Cutts, formerly of Google (see article 26), made these comments: I'm not …

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Double Your Profit With These Tips on link bait

Did your strategy align with your objectives? It means that a user can make an inquiry out loud and the search engine would provide a list of the requested term. But don't simply create a single location article and make a copy, changing out the city name on each. Every …

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Pay attention to webmaster tools

Run a search and then copy the results and paste them into a web article. Perhaps you can write these articles yourself. While it is good to write your alt texts very descriptive, be careful to only include truthful descriptions and to avoid keyword stuffing. As Google grows more sophisticated …

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Make it sufficiently broad in terms of walled garden sites

What does that mean for your intended publisher's readers? It can be a great idea to write down the important questions and their answers so you can refer back whilst writing the content itself. Because of the constantly improving search functions including the Google search (Hummingbird update to name one …

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When your use of rankings becomes obsessive

Journey - pulled from the keyword analysis file, this helps understand the intent of the keyword. Website audit is very important to make a list of on-page and off-page activities. You must have a working knowledge of copyright restrictions so that you can properly evaluate whether (and how) it's appropriate to …

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Illicit weapons in central Africa

In Central Africa, illicit weapons reportedly originate from multiple sources, including Libya. Individual poachers and poaching groups across Africa have sourced other weapons from conflict zones in countries including Angola, Burundi, Mozambique, South Sudan, and Sudan. Some armed groups, such as those in the DRC, are believed to be so …

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My disneyland experience

Despite the fact that I was actively frowning in every picture my dad took (being twelve is fun!!!), we all stood in line to get a picture with Baloo from The Jungle Book. We were next in line when a staff member walked up to me. My personal brand of …

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The penalties that come of poaching

In neighbouring Zimbabwe, a recent evaluation shows that penalties—including jail sentences and fines—led to a reduction in the number of small-scale and subsistence poachers but had little impact on professional poachers who were financed by criminal networks. Is anyone you know, interested in steel buildings uk?

A review …

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Keep your Anchor texts natural

Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Does this mean you should seek out the most expensive link building agency you can find? If you do this too excessively, though, it might appear unnatural to …

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Design + meta tags = Greatness

Without high-quality content, your SEO campaign will fail. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it's worth scheduling some long-form posts into your content calendar. However, if you're using link building …

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Reasons why you cannot fully understand white hat SEO

When you advertise offline, you put your ads where the target market is likely to see them. What are the pros and cons? Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish …

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The ugly truth about scraping

Decisions must be made at the outset of any project. This also enhances your visitor's engagements by providing links which connect your blog's posts. For some business owners, it's tough to surrender control of your online marketing presence to an outside party like an agency or a consultant. For years …

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Let's follow keyword research best practise

Schedule weekly or at least monthly updates. Sometimes, this is a startup doing SEO looking to make a big impact with a low budget, and other times this is a well-established company looking to break into the world of digital marketing for the first time. Ability c Before writing a …

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How to really understand text links

Use the journalistic convention of the inverted pyramid, with the most important information at the beginning of each page. If there is no message here, then congratulations-your ranking decline wasn't the result of a manual Google action. Website owners should take advantage of owning multiple domains. An HTML sitemap is …

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Make gateway sites your centre of attention

research, discover and test what works best for you. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a question, listing ideas, educating the reader, etc.), you'll be well on your way to creating content that search engines …

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Use organic outreach along with indexed pages to make a difference

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Google's SEO Starter Guide states that …

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Reasons why you cannot learn CTR well

These links may also be followed by interested users, generating referral traffic, and having your name associated with this content can also increase your brand visibility and authority. calable link building is a sexy term that rolls of the tongue and instantly makes you sound smart, but what does it …

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Make a good use of metrics

If you write content that people want to read, you'll naturally earn more shares and generate more discussion. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Sometimes you might find broken links to your website. This may be the case …

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Winning marketing strategies for text links

This should be included on a page to which you are trying to drive unique traffic to. It may be a long time before the majority of people switch to Bing, if they ever do. As how much content gets spread around the internet and more people see it, the …

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Boost site speed and utilise forums

Now if you and 50+ competitors are all chasing those 10 available first page slots it does not take a genius to see that most will not be where they want to be. To include local SEO is now essential. Successful internet marketing is not a single undertaking, it's an …

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Beginner's guide to local search

Before Google's algorithm was as mature as it is today, it was easy to achieve page-1 rankings through tactics such as repeating a keyword in the body content at a certain density. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for …

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Why most people will never be great at user generated content

These larger websites are typically eCommerce sites, or blogs which have been running for a long time. Site navigation seems like something you shouldn't have to think about, but its importance to search engine optimization (SEO) is often underestimated. Keywords are the foundation of successful SEO. In addition, Google offers …

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Let's follow html best practise

This is the perfect time to take these down, so you don't confuse customers or search engine spiders. But how do you get strangers to visit your site before they know anything about your business? Without considering a search engine user's intent, you will attract too much unqualified traffic. Marketers …

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Fresh ideas on how to improve your hits

Generally, the more social your link source is, the more valuable it's going to be for your domain authority. This option should be on your list of add-ons from an SEO perspective. he internet really operates on a simple economy of give-and-take. But they have lessened this slightly, for topics …

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Relevance is the key issue for video search

My recommendation is that if you would like to use JavaScript, place the code in an external file. I wanted to point this out, because if you get the search intent mismatched, it might not matter how many links you build to your target page, it still won?t rank …

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Interesting facts I bet you never knew about 301 redirects

Google is always looking to make improvements because as you can see, Google hasn?t always provided the best results and still doesn?t always provide the best results. Very similar content can be useful across TLDs too. Instead of a computer being told what to think, AI is coming …

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Concentrate on actionable javascript

For all intents and purposes (and if you reside in the Western world), primary search engines are the only ones you should really care about, as most of your visitors will have come from these search engine sources. Another tip for making long form content appealing is giving people something …

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Focus on ROI Instead of webmaster tools

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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