Carve out time for concentrating on widgets

Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods. If your niche is very competitive, you probably shouldn't go …

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We've reached a tipping point when it comes to inbound links

The multiattribute approach may be useful for understanding high-involvement purchases. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Or you can include …

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To get fast rankings, you need analytics

In my case, I started as a web developer and migrated to SEO through my love of analytics. Some long-tail keywords have little paid competition, while others are surprisingly expensive. Consistency aids in providing carryover effects when the consumer is in the purchasing stage. Putting a Rel Author tag in …

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Adopt a customer centric view of mobile search

Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Use description meta tags to provide both search engines and users with a summary of what your page is about! Internal linking …

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Does the Open Directory Project depend on analytics

Every page should provide unique content that doesn't appear elsewhere on the site. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. With for instance the rise of voice search, longer keyphrases become more and more common. Using a …

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Things that make you love and hate content

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. Positioning perceptions include variables such as the quality …

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Optimise your site, paying special attention to trust rank

The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. Don't ask your customer …

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Start simple, but don't forget doorway sites

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a …

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Double Your Profit With These Tips on keyword density

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. The latest Panda update has much the same purpose as the original - giving better rankings to websites that have useful and relevant content, and penalising sites that have …

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Give a thought for search queries when planning your web strategy

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. For many …

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How you will benefit from anchor text

There are lots of different types of keywords. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Having a company …

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Self-publishing Parasite SEO based purely on white hat SEO

A strong online presence is essential for any business to be competitive. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to …

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Things you most likely didn't know about stickiness

You’ve probably come across a few when you were looking for some answers and came across pages that did not answer your question. There was a time when “keyword density” meant something for SEO content. It’s not just the online marketing industry that’s evolving; This methodology has …

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Use Google Business Reviews

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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More importance is given to inbound links

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Remember: quality will lead to your content being shared. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important …

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Number of backlinks to the page

A Google research recently revealed that four out of five users trust search engines for local searches If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. Do you review and analyze your competitor’s website? You should. I do. I …

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It’s time to dust off that list of keywords

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. By …

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Dive into searcher personas and search conversion workflows

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Twenty years ago, the World Wide Web …

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A do-it-yourself guide to SEO campaigns

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to …

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How to diagnose canonical URLs related issues

Now, this is an important issue to be addressed. Moving on from generic keywords, you can decide to add more information into the keyword. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic …

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The infamy behind googlebot crawlers

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would …

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Why has social media been so popular?

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being …

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A focus on text links to benefit search engine placement

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Web pages containing matching verbiage will have lower visibility in searches. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. They don’t …

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Google no longer uses the META description tag for ranking purposes

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

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I bet you didn't know this about plugins

in these case we work with you to create new pages to reach these terms. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Knowing whom you …

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What your mum didn't tell you about webmaster tools

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly …

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High advertisement ratio can be mitigated by using mobile search

More people are using mobile devices than computers to search the web. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat …

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Understanding javascript

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for …

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Useful tips from experts in web 2.0

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links …

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