Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. Positioning perceptions include variables such as the quality …

The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. Don't ask your customer …

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a …

When in doubt, follow your instincts and let your bottom line guide your decisions. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using …

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. The latest Panda update has much the same purpose as the original - giving better rankings to websites that have useful and relevant content, and penalising sites that have …

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. For many …

Using media effectively requires you to do something intelligent with that media. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. SEO isn't an exact science. Unfortunately, Google hasn't given us a …

As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. To have a sound SEO system you must have a good SEO strategy in place. The only …

There are lots of different types of keywords. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Having a company …

A strong online presence is essential for any business to be competitive. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to …

You’ve probably come across a few when you were looking for some answers and came across pages that did not answer your question. There was a time when “keyword density” meant something for SEO content. It’s not just the online marketing industry that’s evolving; This methodology has …

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Remember: quality will lead to your content being shared. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important …

A Google research recently revealed that four out of five users trust search engines for local searches If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. Do you review and analyze your competitor’s website? You should. I do. I …

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. By …

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Twenty years ago, the World Wide Web …

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to …

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Other words, like similarly, nevertheless and however can also work to give a clear signal to your …

Now, this is an important issue to be addressed. Moving on from generic keywords, you can decide to add more information into the keyword. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic …

When search engines find each page, the canonical tag tells it to attribute full value to one version. Whenever your URL changes, think of what you may have going on that’s attached to those URLs. Some people say Bing stands for “Because It’s Not Google.” You don’t …

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would …

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being …

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. SEO factors have varying weights and …

The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. What is SEO? If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If …

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Top …

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Web pages containing matching verbiage will have lower visibility in searches. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. They don’t …

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

in these case we work with you to create new pages to reach these terms. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Knowing whom you …

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly …

More people are using mobile devices than computers to search the web. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat …

However, much like onions (and ogres), SEO has many layers. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. If you don't have a good handle on who …

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for …

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links …

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to …

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Duplicate content alone was not what the Panda …

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their …

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Pick your permalink structure wisely. Don’t change …

Since your content is evergreen, you will get more visitors to your site. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t …

That provides a situation where makes it a little harder than others. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the …

Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …