Takeaway tips for link building

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. Unlike rich snippets, which are simply search results with extra context, featured snippets appear at the top of the results page above the number one organic search result. Make sure that your …

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My thoughts on link exchanges

That recognition can come in the form of links, mentions, shares, reviews, or any other type of citation. It's also possible that there is nothing in Google's algorithm that specifically produces the link echoing effect. The basic thing you need to remember when doing SEO is that you want to …

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Why landing pages matter

In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking. It's a long-term investment that can take months or years to produce significant results. If you wonder what is dofollow backlink, these are inbound links that …

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Prioritise key messaging through pagerank

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share …

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Things about social media you have to experience yourself

Realistically, how close is this keyword to your client's products, services, and target niche? From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those …

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Improving Site Structure by uitlising gateway sites

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it's crawling of search engines or indexing the pages or may be improving the …

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Are search volumes affected by meta tags

They either want to give your site the ability to be found. If the content isn't right, it'll be hard to promote it effectively. It's like creating a product that no one wants to buy. How do you promote something useless? PPC can provide accurate forecasts for targeted keywords. Therefore …

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Audit your profile, looking for issues with regards to local search

An effective IMC planning process requires quality communications objectives. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. What are the foundations of marketing strategies …

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Create a search marketing strategy based on nofollow links

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. With continuous improvements in search engine technology, search engines are using hundreds of different ranking factors. Further, many SEO specialists claim that people don't see even the entire first page …

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Less is always better when it comes to long tail search

Users searching for your site on Google might not necessarily want to land on your homepage. Google was created by Larry Page and Sergey Brin at Stanford University. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via …

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Using cloaking strategies like the pros

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. Cultures view ideas and objects differently. Organizational leaders …

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The back story of RSS feeds

Add quotes from experts, data, sources, or citations. Instant communication creates the potential to generate buzz and excitement. Once Google goes mobile-first they're going to consider the mobile version of your page the "true" version. That hidden content is going to be 100% ignored by Big G. Similarly, at the …

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What everyone ought to know about splogs

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Offline testimonials reassure prospects about the quality of the product or service you offer. The content that is not generated by a human after …

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Why most people will never be great at link research

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. How can you base your SEO if you are not aware of the playing field? The most effective influencers are individuals who lead conversations and shape opinions. First of all, you need to …

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Here's what industry insiders think about plugins

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Buyers whoshop on behalf …

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Improve engagement by utilising web 2.0

The content that is not generated by a human after due thought is basically thin content. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is …

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Write about reporting

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as …

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Be mindful of backlinks

Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. People can use a site like Scoop.it to aggregate their own pages of links on certain topics. The Web Crawler is …

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Clarification about forums

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. As …

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Longer content ranks better

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Increase visibility to new content you create by sharing it …

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Lets look at our approach to indexed pages

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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Make mobile and computer navigation easy

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. You may not have …

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Don’t forget text links

A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. Why do online businesses disavow links? In the past, creating keyword rich anchor text used …

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The infamy behind sitemaps

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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A do-it-yourself guide to static pages

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Links at the top …

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Be clear, truthful and accurate when it comes to metrics

This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. It is …

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Can splogs really make a difference?

Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social …

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Which SEO tactics pay the greatest dividends?

Organic search is a long-term and generally much better margin solution. Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Often it’s hard for businesses to know who to trust with …

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Aligning your goals in relation to citations

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. 40% of …

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Aligning your goals in relation to webmaster tools

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to …

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