Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Several official blogs over the past few years have been focused …

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. If you have a real business, the same advice applies …

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard …

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. To achieve that benchmark …

Further to this, Google says that page descriptions are not a ranking factor. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural …

What exactly is evergreen content and why does it matter? There are a variety of factors that are used to assess this, and keyword usage is one of them.There was a time when keyword stuffing actually worked, but now it is considered a black-hat tactic. As far as promotional …

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be …

Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time …

If your site structure is something you’re not really able to change (easily) then you need to look at the number of pages. Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your …