There, you can search for any domain and see a breakdown of how that domain is performing, including an estimation of your domain authority (which can help you track the authority of your site over time), the number of inbound links that are currently pointing to your site, the number …

So, Just make sure that your content is helpful for your users and customers, and apply the basic SEO tactics we have mentioned so that you have the best chances that Google will rank you high. One might get tacos recipes, based on his/her strong disposition for recipes in …

What do you imagine your average customer searching for when they look for a company like yours? Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Are they getting reviews from bloggers that you …

In your quest for top placement in Google's search results, make sure that you don't fall victim to these common on-page SEO mistakes. Along with content, backlinks are the bread and butter of SEO. Looking at a website's backlink profile can tell you a lot about their marketing activities and …

A website may derive its authority through the social shares or inbound links (the off-page SEO signals). Today, responsive design is a much more popular means of optimizing for mobile, thanks to its easy implementation and flexible parameters. If you have the exact match domain name, search engines will give …

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the …

For most goals, the more variety you have the better. It also helps you compete with other sites that are not as well optimized using these on-page factors. There needs to be a consistent purpose in order to enjoy sustainable results. Since the advent of Panda and Hummingbird, LSI is …

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward "A few hundreds of millions of …

Healthy social traffic certainly doesn't hurt SEO efforts. High quality backlinks are extremely valuable, increasing your reputation, improving your domain authority, and ultimately increasing your visibility in Google. t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business …

Put simply, it's best to avoid obtaining irrelevant backlinks. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. As you might imagine, one of the most important parts of a local SEO campaign is …

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. When you incorporate real SEO into your website, you've made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts …

If a site is using fancier services like Rackspace or Akamai, then they're probably serious about their performance. Company leaders expect tangible results from promotional campaigns and marketing programs. Keep it short. Blogging can be an extremely effective way to get your pages to rank.

Here is a quick way …

Search engine optimization (SEO) isn't all the same. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Copywriting in SEO is the art and science of striking a fine balance between …

Neither is a good indication of user experience; both imply that a user has left the site after visiting this particular page. You should also consider how much traffic the publication gets-after all, links are just as valuable for generating referral traffic as they are for improving rankings. To better …

The strongest industry vertical sites, in some industries, do send some traffic so a citation and content build out is relevant there. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic …

In the world of content marketing, the term "evergreen" is an incredibly popular buzzword - but do you know why? Finding a good balance between the various "free" forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links …

You notice a spike in organic traffic from a foreign market that piques your interest. Always include your keyword phrase(s) in your meta tags. If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions …

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. A variety of sentence lengths …

Be sure to includes "Share" buttons on your webpages to help engagement scores. The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. The gibberish score helps with that. To facilitate easy navigation, the homepage has links …

The cognitive component refers to a person's mental images, understanding, and interpretations of the person, object, or issue. This data is invaluable to Google's understanding of what searchers are really looking for. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of …

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. In this sense, being unique is an advantage. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN …

Just as the keywords, the search engine algorithms are important and unique to every search engine. Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. Traditional SEO has simply evolved, making …

How can e-commerce programs and incentives build a stronger customer base and overcome consumer concerns at the same time? Be careful. What you don't know can and will hurt you. When searching for popular keywords, search results are usually mixed with Blended Search results. The trick here is simple because …

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. It does so by focusing on, and fixing issues such as; structural coding issues, usability, reducing bounce rates (through creating compelling content …

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a …

Google is "learning" what a good result looks like based on the search query. You can't game the system. Digital strategies incorporate multiscreen formats. A person's evoked set consists of the brands the individual considers in a purchasing situation.

Short Story: The truth about rankings

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Prefer …

Experiential marketing combines direct marketing, field marketing, and sales promotions into a single consumer experience. When you add a new page to your website under the blog section, for example, you add a 'slug' onto the end of the URL structure that is already in place. The slug refers to …

A strong global brand often constitutes a key advertising goal, especially for larger companies. However, if you have too many, then high volumes of duplicated content may be the problem. Put aside any fears or concerns you might have, and engage with all of your followers in an honest and …

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. When determining …

A rational appeal follows the hierarchy of effects stages of awareness, knowledge, liking, preference, conviction, and purchase. Search engine optimization has become less about getting a single site ranked in the number one position and more about acquiring multiple listings on a search results page. The other point that has …

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t …

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. When you notice what isn’t good on your website …

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Today, people tend not to look for products; instead, they …

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. It’s important to make sure that the site you’d like a link …

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block …

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Creating content that makes an impact on a campaign can be extremely difficult. A ‘three clicks’ rule …

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …