Is webmaster tools an essential ingredient for any web site?

Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. When you incorporate real SEO into your website, you've made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts …

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Include relevant keywords into headings and subheadings

If a site is using fancier services like Rackspace or Akamai, then they're probably serious about their performance. Company leaders expect tangible results from promotional campaigns and marketing programs. Keep it short. Blogging can be an extremely effective way to get your pages to rank.

Here is a quick way …

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The hidden agenda behind splogs

Search engine optimization (SEO) isn't all the same. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Copywriting in SEO is the art and science of striking a fine balance between …

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How Google treats SERPs when indexing your site

Neither is a good indication of user experience; both imply that a user has left the site after visiting this particular page. You should also consider how much traffic the publication gets-after all, links are just as valuable for generating referral traffic as they are for improving rankings. To better …

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Answered - your burning questions about trust rank

In the world of content marketing, the term "evergreen" is an incredibly popular buzzword - but do you know why? Finding a good balance between the various "free" forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links …

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A do-it-yourself guide to web crawlers

You notice a spike in organic traffic from a foreign market that piques your interest. Always include your keyword phrase(s) in your meta tags. If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions …

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Make it sufficiently broad in terms of link bait

Be sure to includes "Share" buttons on your webpages to help engagement scores. The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. The gibberish score helps with that. To facilitate easy navigation, the homepage has links …

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Can duplication help improve my search engine placement?

The cognitive component refers to a person's mental images, understanding, and interpretations of the person, object, or issue. This data is invaluable to Google's understanding of what searchers are really looking for. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of …

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Cracking the 301 redirects code

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. In this sense, being unique is an advantage. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN …

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Does the Yahoo indexer really care about page impressions

Just as the keywords, the search engine algorithms are important and unique to every search engine. Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. Traditional SEO has simply evolved, making …

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Online marketing changes quickly when it comes to page impressions

How can e-commerce programs and incentives build a stronger customer base and overcome consumer concerns at the same time? Be careful. What you don't know can and will hurt you. When searching for popular keywords, search results are usually mixed with Blended Search results. The trick here is simple because …

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SEO Makes Dollars & Sense

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. It does so by focusing on, and fixing issues such as; structural coding issues, usability, reducing bounce rates (through creating compelling content …

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Winning marketing tactics for webmaster tools

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a …

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What your mum didn't tell you about blogs

Google is "learning" what a good result looks like based on the search query. You can't game the system. Digital strategies incorporate multiscreen formats. A person's evoked set consists of the brands the individual considers in a purchasing situation.

Short Story: The truth about rankings

Blog comments are a great …

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How to really understand metrics

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Prefer …

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Think about bounce rates from the start

Experiential marketing combines direct marketing, field marketing, and sales promotions into a single consumer experience. When you add a new page to your website under the blog section, for example, you add a 'slug' onto the end of the URL structure that is already in place. The slug refers to …

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Generate keyword ideas

A strong global brand often constitutes a key advertising goal, especially for larger companies. However, if you have too many, then high volumes of duplicated content may be the problem. Put aside any fears or concerns you might have, and engage with all of your followers in an honest and …

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Using gateway sites strategies like the pros

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. When determining …

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The splogs mystery revealed

A rational appeal follows the hierarchy of effects stages of awareness, knowledge, liking, preference, conviction, and purchase. Search engine optimization has become less about getting a single site ranked in the number one position and more about acquiring multiple listings on a search results page. The other point that has …

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Merry-go-rounds

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Start searching the targeted keyword

Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t …

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More focus is put on metrics

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. When you notice what isn’t good on your website …

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Things about authority sites you have to experience yourself

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Today, people tend not to look for products; instead, they …

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One important aspect is static pages

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. It’s important to make sure that the site you’d like a link …

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Use your location in metatags

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block …

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What search terms are your customers using?

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Creating content that makes an impact on a campaign can be extremely difficult. A ‘three clicks’ rule …

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Use Quality Page Meta Title & Descriptions

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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The back story of SEM

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" If the link to your website can be found on a page with good content, chances are that people will …

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Follow a consistent cadence towards URLs

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. You wouldn’t build a house without foundations, and that is exactly what Technical SEO …

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A few words on web portals

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided …

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How to really understand social media

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance In fact, Twitter.com rejected hashtags at first. You’ve spent plenty of …

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How to really understand quality

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other …

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Take care when dealing with citations

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. This is one of the easiest and more effective methods in use today. Instead of doing the work, the boring tedious work of making lists, taking names, reading …

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Its all about authority sites

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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My thoughts on URLs

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Can plugins really make a difference?

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. You want your company’s name to be one of the first results that they see. The thing is, in …

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