One important aspect is static pages

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. It’s important to make sure that the site you’d like a link …

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Use your location in metatags

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block …

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What search terms are your customers using?

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Creating content that makes an impact on a campaign can be extremely difficult. A ‘three clicks’ rule …

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Use Quality Page Meta Title & Descriptions

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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The back story of SEM

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" If the link to your website can be found on a page with good content, chances are that people will …

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Follow a consistent cadence towards URLs

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. You wouldn’t build a house without foundations, and that is exactly what Technical SEO …

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A few words on web portals

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided …

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How to really understand social media

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance In fact, Twitter.com rejected hashtags at first. You’ve spent plenty of …

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How to really understand quality

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other …

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Take care when dealing with citations

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. This is one of the easiest and more effective methods in use today. Instead of doing the work, the boring tedious work of making lists, taking names, reading …

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Its all about authority sites

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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My thoughts on URLs

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Can plugins really make a difference?

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. You want your company’s name to be one of the first results that they see. The thing is, in …

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The truth about webmaster tools

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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