Your approach to search marketing must be flexible

This makes it incredibly hard to attribute what is working and not working on campaigns. Why not try replacing it with another one that could work better. The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results …

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Understanding SERPs in relation to your marketing strategy

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. Many webmasters only want to rank well for single words (rather than …

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Focus on ROI Instead of onsite SEO

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

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Never underestimate the influence of link bait

Backlinks refer to any inbound link to your website, which is when another site links to yours. Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global navigation is the set of links that can be accessed from any page on …

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Quality over quantity when it comes to onsite SEO

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack …

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Apply these secret techniques to help with page rank

Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). Google AdWords have a brilliant - and completely free - keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you've got a …

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Simple Tips for using analytics to get ahead of your Competition

At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. Marketers can develop more sophisticated interactions with customers. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of …

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This story about white hat SEO will haunt you forever

JavaScript files should be free from syntax errors. Most database programs take advantage of digital tracking to register and store website visits and browsing patterns regardless of the type of digital device (computer, tablet, or mobile phone). Bad. This means it is even more competitive to get seen on search …

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Improve engagement by utilising nofollow links

SEO is Search Engine Optimization. Among other things, Google uses the link texts to analyze these backlinks. The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. In most cases, SEO …

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Let's talk about walled garden sites

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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Try to Go for Longer, Scannable Posts

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many …

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This is not a numbers game

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

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Fun with webmaster tools for now

Every time, the algorithms are changing giving challenges in front of you. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say that not including visuals is a colossal mistake. In the past, implementing SEO mainly involved in ensuring the …

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How you will benefit from blogs

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. To make a website …

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Understanding SEO

You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. Search engines want publishers to show the same content to the search engine as is shown to users Google needs to generate, maintain and increase …

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Design + indexed pages = Greatness

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. A headline …

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Think about widgets from the start

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page …

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Take a customer focused approach to backlinks

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Essentially, you rewrite it. The less “filler” content on your site, the more legitimate it will be in the eyes of the search engines. The more relationships you have and the more people trust you …

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Pay attention to Google algorithms

Backlinks are hyperlinks that point back to your website. Here’s the thing, great content can offer incredible advantages to your business. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick …

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Create content about LSI

After Google’s Panda update, there was a massive shift in what types of results appear in SERPs. Check to see that your website doesn’t have the following issues: Set up paid search campaigns that target the terms and intent that your target audience uses to find information related …

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Can walled garden sites really make a difference?

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. What makes SEO so hard? In …

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Making Websites More Visible

List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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How do you feel about dynamic pages now?

A natural link profile has variety. The links come from different domains and links will have different strengths. Machines are writing stories and that is often something Google is not a fan of. Your customers are already looking for what you have to offer, but they often aren’t searching …

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Repurpose old SERPs

Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. Spend more time on it than you would a typical piece of content. SEO …

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Facts about RSS feeds that will make you think twice

Search engines keep track of how well your site served people looking for relevant searches. When people have questions, they type them into Google. That is why Hummingbird came about. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most …

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More importance is given to keyword stuffing

Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into …

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Succeeding in SEO means paying attention to link exchanges

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. By using an online crawler on your site yourself, you can quickly understand some of the …

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Write a keyword-rich introduction about keyword density

Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack …

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The life span of a Google query normally lasts less than half a second

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Create links …

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Adjust your appearance in search by utilising content

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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Can nofollow links really make a difference?

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

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Try to target a hungry crowd by paying attention to page rank

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages …

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