To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. As a general rule of thumb, the lower the quality of the site, the lower the quality of the link will be. Social media and social aggregators provide a lightning-fast …

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what …

Make sure you avoid these common mistakes and adhere to other on-page SEO best practices to increase the likelihood that Google will serve up your pages to searchers. And, then, a little bit of on-page optimization. Developing engaging content is one of the most important things you can do to …

Meta descriptions should use keywords wisely, but more importantly they should include a compelling description on which a user would want to click on. Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of links your website gets …

Search engines simply want to deliver the most relevant results to their users based on search queries. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or …

Using the thesaurus will give you a decent start. On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it's time for you to pay attention to it now. Let's dispel a common SEO myth. Well-known authoritative sites, like …

One of the biggest components of your site that could be affecting speed are your images. Usually they are implemented as HTML H1, H2 and H6 tags, but in fact nowadays search engines are getting better and better at interpreting CSS and Javascript, so headings can really be implemented as …

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. One way to do that is by including …

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. One of the great things about online marketing and its various techniques is that they work just fine …

How did traffic change over the course of the last year? Taking someone's email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Google Manual Action reports are filed when a human reviewer within the company has determined that …

Just keep in mind that mobile optimization is about more than just meeting the minimum requirements of Google-it's about giving the best possible experience to your mobile users. That means B2B SEOs working for tech companies will need to educate themselves about the most sensible ways of interpreting the information …

Before you start investing loads of time and money into content and link building campaigns, focus on the foundational elements. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. If you want your website to rank …

Over time, consumers obtain sufficient information to evaluate the product. Varying the length of your content can help your content strategy, but be sure to focus on these sub-types of content as well. Mobile errors are - to use a sports metaphor - the equivalent of unforced errors. press of a button …

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other's business as well. Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high …

You and your SEO experts need to be on the same page and they have to be reachable. And getting to the top spot on a particular search engine such as Google also means enjoying similar ranking status on other similar sites such as Bing, Yahoo, YouTube, Facebook, and the …

But here's the thing: it takes time for search engines to discover (and index) new websites. Google is also specifically targeting the app download interstitials, the ones where sites either hide the content, making people think they must download an app to view the content, or make it completely inaccessible …

It is important that you do not misrepresent what is on the page. Once a team understands how various groups view the brand, decisions can be made regarding ways to correct misperceptions and/or build on the image that customers c By analyzing competitors and industry leaders, we can understand …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement …

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible …

Why not get as much value as you can out of each piece? Providing them with quality content will achieve this goal. Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms …

The viral message should focus on the product or business. Research indicates that consumers are more receptive to online video ads. Analytics play a very huge part in SEO and it is thus a very important SEO must do. Always Add Value. Add value in every blog post, blog comment …

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Successful logos elicit shared meanings among consumers, a process known …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. When searching for websites to get links from, we recommend you do not target websites …

YourDomain.com/R1) to deploy in different marketing efforts, just as you include department numbers in the return address of a direct mail piece or print ad. That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the …

The millennial generation garners the most advertising dollars. Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your …

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. Being an authority in your niche is …

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Search never truly was a text-only game - input methods like images, voice …

However, not all content is indexed. The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements, such as when Google expanded the length of search snippets (only to shorten snippets about six months later). Google learned that when people search for the term …

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Additionally, Google Suggest will offer up some local terms you may …

Keyword development is one of the most important on-page optimization strategies. Organizations should take many factors into account when pursuing an SEO strategy. A Google research recently revealed that four out of five users trust search engines for local searches It should be clearly understood that the purpose for Press …

But still you face other challenges. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Marketers knowthey cannot rely solely on mass media advertising. Do your homework …

Domain authority is more insightful than PageRank because it's measured on a scale of 0-100, but it's not perfect. With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you're a business that is need of a …

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact …

As the name suggests, site wide optimization details paying attention to site wide SEO factors that may affect ranking. SEO success relies heavily on the keywords you choose to target. Your keyword list should be a living document that you check and update at least once a month. Doing this …

What would you type into a search engine to find your business website or page? These "review pages" should either be canonicalized to the main product page or set to "noindex,follow" via a meta robots or X-robots tag. Consumer-oriented research assists marketers in identifying the context of a product's …

When it comes to search engine optimisation the information available can be a minefield. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs …

Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure …

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have …

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). The well-publicised Panda and Penguin updates …