Be clear, truthful and accurate when it comes to local search

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Trust your gut where you see signs of growth. One of the ways to avoid bad backlinks is to perform …

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Be aware of rel=nofollow for links when working on analytics

What's changing now? Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are …

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Repurpose old bounce rates

A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Advertisers often use visual imagery in international marketing. Websites that sell products or provide services or information that can impact the happiness, health …

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Make sure you know exactly what you're doing with link bait

By considering all on page factors associated with a well optimized site, you can gain an advantage against other websites competing for your select group of keywords. The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. You can see this by looking in the …

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More importance is given to search queries

WordPress has a little bit of an understanding and appends the site title with the page or posts name then the '|' (pipe) symbol. But still you face other challenges. Use that information to write exceptional content and do not be afraid to let the world know about what you have …

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Winning marketing strategies for gateway sites

If your site needs to rank well in the Asia-Pacific region, you may also want to consider a regional search engine such as Baidu or Yandex. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking …

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Clear and unbiased facts about content

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. There is significant traffic to be gained by optimizing for video search engines and …

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Less is always better when it comes to duplication

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for …

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Clarification about trust rank

Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. The SEO plan should be revised every few months, as search engines and your rankings never stand still. In Research suggests that the majority of …

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Sounds great, right? And it is.

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. The images that you upload to a webpage also have an impact on SEO. It's important that your files have relevant titles, relevant Alternative Text and aren't so …

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Lessons I learned about page rank

Consistent positioning avoids ambiguity; the message stays clear and understandable. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel …

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What does that entail? Link diversity!

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. If you …

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Online marketing is not a monarchy

In the international arena, effective positioning remains vitally important. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers …

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Produce quality, SEO-friendly content

Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. To build a brand's reputation and brand loyalty, online advertising should be integrated with offline branding tactics that reinforce each other to speak with one voice. 200-300 words …

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Its all about scraping

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. it cannot crawl image, Flash …

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This story about web crawlers will haunt you forever

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. One of the problems international businesses continuously need to …

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Reach out to influencers known for your topic

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Evergreen content continues to be relevant to its readers and gives them …

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How to survive your first encounter with indexed pages

Social media also brings traffic to a website. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Violating your first implied agreement with someone does not build trust; it builds …

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How to Get More Social Shares From Everything That You Publish

Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services …

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Create content about reporting

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. It's a …

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Unlocking the mystery of webmaster tools

The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of your attentiveness. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense …

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Understanding inbound links

And don’t let SEO take over your life – you still have to be out there doing business. By including the location of the business as part of the keywords used, it increases relevance in the searches. Search engines scour the Internet to find keywords and clues to match search …

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Measure and Improve by paying attention to conversion rates

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Cramming popular search terms into …

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Most Common On-Site SEO Mistakes

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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Answer the questions of your potential customers with regards to javascript

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). Google Ranking algorithm comprises more than 200 …

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Small but important things to observe about citations

SEO success relies heavily on the keywords you choose to target. When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Integrate keywords, not only into the content itself, but also into the title, the …

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Create a search marketing strategy based on forums

What’s more important, it also will have more authority for your readers. Expect increased conversions, particularly those from visitors who arrived via organic search. Overall, your expectation when you clicked on the link is that you would find what you needed. It helps the search engines quickly determine what …

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Here's what industry insiders think about sitemaps

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

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Search marketing implications related to SEO campaigns

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and …

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When your use of search queries becomes obsessive

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy …

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Be ahead of the game in SEO

Paid link-building is considered black hat SEO and is likely to incur a penalty. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content …

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Search engine health checks should look at reporting

RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Producing content …

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How to really understand sitemaps

The Spiders after indexing the content will take note of its quality and relevance. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Most of the “solid information” and “powerful strategies” on internal linking …

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