Consistent positioning avoids ambiguity; the message stays clear and understandable. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel …

In a modern SEO world where the word 'content' is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the 'content war'. There's always something written somewhere that you can quote and use. You …

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. If you …

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear …

In the international arena, effective positioning remains vitally important. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers …

Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. To build a brand's reputation and brand loyalty, online advertising should be integrated with offline branding tactics that reinforce each other to speak with one voice. 200-300 words …

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience …

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. it cannot crawl image, Flash …

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. One of the problems international businesses continuously need to …

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Evergreen content continues to be relevant to its readers and gives them …

Social media also brings traffic to a website. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Violating your first implied agreement with someone does not build trust; it builds …

Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services …

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. It's a …

The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of your attentiveness. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense …

And don’t let SEO take over your life – you still have to be out there doing business. By including the location of the business as part of the keywords used, it increases relevance in the searches. Search engines scour the Internet to find keywords and clues to match search …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Cramming popular search terms into …

Google Search Console, Google Analytics, Page Speed Insights, etc. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. SEO is all about getting more search visibility, yet there's no way I (or anyone else …

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). Google Ranking algorithm comprises more than 200 …

Google will rank it – for a time. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. There’s an art to properly optimizing a …

SEO success relies heavily on the keywords you choose to target. When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Integrate keywords, not only into the content itself, but also into the title, the …

What’s more important, it also will have more authority for your readers. Expect increased conversions, particularly those from visitors who arrived via organic search. Overall, your expectation when you clicked on the link is that you would find what you needed. It helps the search engines quickly determine what …

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and …

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy …

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest …

Paid link-building is considered black hat SEO and is likely to incur a penalty. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content …

RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Producing content …

The Spiders after indexing the content will take note of its quality and relevance. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Most of the “solid information” and “powerful strategies” on internal linking …

Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of results displayed on …

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. all this would directly affect the site popularity or the …

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. The …

How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result… Onsite – your content and website infrastructure targeting the best keyword clusters matching existing content to target specific keyword clusters creating new …

While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right …

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched …

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for …