What are the advantages of web 2.0 on today's web?

Brand engagement represents a primary objective. There are many software programs that automatically spam forums and blog with comments, and these programs normally build anchor-rich backlinks, which means a keyword phrase is used in the place of a real name. Google has added fuel to the fire by making mobile …

more ...

Propagation of relevance using domain authority

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

more ...

How can I optimise de-indexing across a Website?

Just ask MySpace. Advertising and marketing face a rapidly shifting landscape. This can cause huge problems with ranking. Analyze all these data to get accurate information.

Why I hate dynamic pages

If you don't monitor all of your backlinks by auditing your content regularly, you'll miss out on the opportunity …

more ...


Prioritise key messaging through scraping

Basically, I can conclude that Google just doesn't always get it right. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. There are many different kinds of images which can complement your written content. Effective SEO requires businesses to understand and …

more ...

Interesting facts I bet you never knew about ROI

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted In a dynamic SEO world, you need to be fully prepared. Writing a good title tag should read more …

more ...

Lessons I've learned from ROI

Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies …

more ...

Pay attention to onsite SEO

A consumer with a minimal amount of product knowledge and a low level of education will be less likely to undertake an external search, because the consumer lacks the ability to identify the right information. Remember, as long as you're posting on highly authoritative and industry-relevant sources with a diverse …

more ...

Don't forget about non reciprocal links

forgetting certain image optimizations can do more harm than good. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an efficient rail service to the UK. Search engine algorithms are continually updated to produce better results. Use this simple test …

more ...


Build idea and search-intent based Content

Avoid the temptation to use pop-ups. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. You can both attract new followers …

more ...


The text links mystery revealed

Does that change how they see the product or whether they need to buy something else? The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. Sometimes I …

more ...

Questions to ask about page impressions

I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on …

more ...

Latest developments in citations

The pre-existing relationship factor also matters little to where your links are pointing, specifically. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and …

more ...

Quick tips regarding metrics

Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized by Google or removed from their listings all together. Once you learn …

more ...

Adjust your appearance in search by utilising doorway sites

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be "...."). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

more ...

Get rid of content for good

The way in which consumers search with be noticeably changed by digital assistants. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest …

more ...

How we improved our keyword density in two days

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. A site that's only a few weeks old doesn't have the robust foundation that's required. While building a better search engine optimization strategy, having a description tag that is efficient is a good way …

more ...

Be clear, truthful and accurate when it comes to local search

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Trust your gut where you see signs of growth. One of the ways to avoid bad backlinks is to perform …

more ...


Be aware of rel=nofollow for links when working on analytics

What's changing now? Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are …

more ...

Repurpose old bounce rates

A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Advertisers often use visual imagery in international marketing. Websites that sell products or provide services or information that can impact the happiness, health …

more ...

Make sure you know exactly what you're doing with link bait

By considering all on page factors associated with a well optimized site, you can gain an advantage against other websites competing for your select group of keywords. The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. You can see this by looking in the …

more ...

More importance is given to search queries

WordPress has a little bit of an understanding and appends the site title with the page or posts name then the '|' (pipe) symbol. But still you face other challenges. Use that information to write exceptional content and do not be afraid to let the world know about what you have …

more ...

Winning marketing strategies for gateway sites

If your site needs to rank well in the Asia-Pacific region, you may also want to consider a regional search engine such as Baidu or Yandex. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking …

more ...

Clear and unbiased facts about content

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. There is significant traffic to be gained by optimizing for video search engines and …

more ...

Less is always better when it comes to duplication

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for …

more ...

Clarification about trust rank

Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. The SEO plan should be revised every few months, as search engines and your rankings never stand still. In Research suggests that the majority of …

more ...

Sounds great, right? And it is.

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. The images that you upload to a webpage also have an impact on SEO. It's important that your files have relevant titles, relevant Alternative Text and aren't so …

more ...

Lessons I learned about page rank

Consistent positioning avoids ambiguity; the message stays clear and understandable. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel …

more ...


What does that entail? Link diversity!

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. If you …

more ...


Online marketing is not a monarchy

In the international arena, effective positioning remains vitally important. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers …

more ...

Produce quality, SEO-friendly content

Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. To build a brand's reputation and brand loyalty, online advertising should be integrated with offline branding tactics that reinforce each other to speak with one voice. 200-300 words …

more ...


Its all about scraping

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. it cannot crawl image, Flash …

more ...

This story about web crawlers will haunt you forever

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. One of the problems international businesses continuously need to …

more ...

Reach out to influencers known for your topic

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Evergreen content continues to be relevant to its readers and gives them …

more ...