Domain name – make it brandable

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content …

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A do-it-yourself guide to forums

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

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Pay attention to duplication

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. I doubt it, but I’m sure you’ve been …

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Difficult things about trust rank

We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they …

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Why your digital marketing strategy should centre around meta tags

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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Things your competitors know about SEO

Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. To add a …

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What's the story about authority sites

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search …

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Metrics aren't important (and they can be harmful)

A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Don’t let your evergreen content get buried on your website—make it easy to …

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To get fast rankings, you need meta tags

Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their …

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Learning about white hat SEO

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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Lessons I've learned from googlebot crawlers

You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. If you command authority in your specific niche, Google will always see you as an important asset. You might get caught up in creating …

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I urge you to think about javascript

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Google itself recommends that large numbers of links are only generated by unique content with added value for …

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Its all about organic links

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. If you do, and get caught, the damage that it can cause your business’ reputation …

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One important aspect is Google algorithms

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Some may think only about ranking in the SERP without even bothering about their users. Cutting down on load time can really help to improve your entire online presence …

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SEO techniques: What’s next?

SEO has been in the mainframe of digital marketing for little above two decades. This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. My friend …

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What does a good Backlink Profile look like?

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. To ensure consistently high quality, business owners and digital marketers need to adopt …

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When you create a topic tag, you also create a new site page

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Businesses consider social …

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Having fun with nofollow links

When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right …

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What's the story about page rank

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. The …

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