The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we've covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. While an argument could be made that the majority of …

Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important:technical, on-page and off-page. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google …

You can launch a template site very quickly and be confident that navigation will work. Google does this periodically as a way to improve the quality and accuracy of its search results; as a byproduct, it reevaluates the pages in its index, and some pages may fall in rank while …

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Some editors are just plain picky, especially at …

It is uncommon that you can move the rankings in the search engine result pages from obscurity to the top of the results extremely fast. We personally think that most websites on the web are considered YMYL. population watches digital videos, and 75 percent of internet users view them. After …

You'll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in …

It will be much easier to keep track of your content and audit it regularly when you're only having to go back one week to input data. One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long …

Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of …

When the search engine spider reaches your sitemap, it begins visiting and indexing each link contained on your map. Have you ever wondered how your web pages look to search engines? Ensure links to your website aren't trying to manipulate rankings by using keyword-heavy phrases in anchor text. Search engines …

This doesn't mean you have to drink booze and edit a day (or so) later. But you must create a mood to get words flowing in a natural way that both readers and search engines crave. Google has been trying to understand social. You'll get better results if you ask …

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). As a business owner, you want your site to show up in results when it's highly relevant to the user. This part of why having a blog can help build authority. Voice search is …

Make every page relevant to your business goals or your website's value proposition. Most agencies have one or the other; find one with both and the proverbial Holy Grail happens. The expanding number of available brands perceived to beroughly equivalent requires an additional response. Unless you're already a professional Web …

Guess who is still finding them? Many consumers follow brands on social media, for a variety of reasons. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website's data can be done through Google Analytics and Google Search Console. Google crawls most popular …

Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Google Analytics will help you in your investigations on these factors. While changing the URL and metadata for your content isn't exactly using social to win at …

It increases the odds that a brand and the accompanying message will be stored in a consumer's long-term memory and recalled later during a purchase process. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won't be found …

A study suggests that search ads have a strong positive impact on brand awareness, perception, and purchase intentions-even The paid search ads generated a 160 percent increase in unaided awareness. I do believe that having a portion of your keyword phrase in the URL is helpful. And if these people …

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. Search engine …

If you were to build a house and the foundation was in terrible condition, you'd have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. The more you focus on Google …

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won't be found in the Search Engines. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the …

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. It's not enough to just know your keywords. You must …

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. As there is a caption, would setting the alt to null be better in …

Information technology departments play a key role in solving internet problems. If you want to generate traffic through search, it's best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists - in other words, write …

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day …

Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. Changing one of these aspects create an alternative scenario ‘B’. Monitor the keywords, the site’s stats, the levels of engagement on each topic …

As an SEO, it is extremely important to stay up to date on current trends and techniques.What are some of these things someone can do to help their site rank well? Mess up with duplicate content on a website, and it might look like a penalty as the end-result …

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead …

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content …

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. I doubt it, but I’m sure you’ve been …

We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they …

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

But social didn’t bother with this model. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. To make a website stand out in the depth of the internet is the hardest job for everyone …

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. To add a …

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search …

A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Don’t let your evergreen content get buried on your website—make it easy to …

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Such content doesn’t provide regular traffic …

Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their …