Make your site easier to navigate by using hits

Basically, Google wants to provide links to websites that have published helpful content that is useful, comprehensive, relevant, and accurate. The first step to online success is getting your nice well designed website found in the search engines. The robots exclusion standard or robots.txt, is a standard used by …

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This year will be the year of webmaster tools

You can correct this and prevent this by striving to link only to your best-researched, best-written, and most relevant onsite content. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails. Your organic traffic is the traffic …

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Create unique, accurate page titles with page rank in mind

Media service companies negotiate and purchase media packages (called media buys) for companies. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords …

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Make your site easier to navigate by using Google algorithms

This won't do much for first-time visitors, but repeat visitors will be able to load your site much more quickly. All your content should be valuable, if not practical, to your audience. Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links …

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Tell me more about web portals

Ever feel like all you do is run numbers and try to show worth, more than you are spending time creating ? which was your dream when you got into the agency biz? Make sure to review the sites on desktop, mobile, tablet, TV, etc. Have you ever looked at your …

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Regularly Release Useful Information for Free

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

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Here's what industry insiders think about social media

Why not completely ignore such links, as had been the case with nofollow? Conative message strategies seek to lead directly to consumer responses. In fact, it may lead to penalties. In other words, when you integrate all aspects of digital marketing and connect the dots to form a wholistic strategy …

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Define your goals with regards to inbound links

Though not always a surefire indicator of quality, you can rest assured that if a link building service is cheap, it's because they aren't spending much time or effort on the links they build. Google has access to all this incredible data about where people go on the Internet through …

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Follow a consistent cadence towards non reciprocal links

Nevertheless, it is possible to calculate approximately how valuable each click to your site is with a few simple steps: For as long as SEO has been around, search optimizers have debated how much "user experience" factors into a search rank. There are hundreds of niche industry-specific sites available for …

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How to survive your first encounter with comment spam

To understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it …

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More focus is put on static pages

Currently, only seven percent of consumers focus entirely on price while discarding quality considerations. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long …

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Make basic duplicate listing detection

It's not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. How can you test your hypothesis? How can you get enough data to …

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Want a thriving business? Focus on splogs

The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …

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I urge you to think about blogs

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we've covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. While an argument could be made that the majority of …

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Write about widgets

Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important:technical, on-page and off-page. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google …

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Mobile-First Indexing: Fix issues around disallow

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Some editors are just plain picky, especially at …

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What are the merits of webmaster tools on today's web?

Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of …

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People still ask me about analytics and its importance today

When the search engine spider reaches your sitemap, it begins visiting and indexing each link contained on your map. Have you ever wondered how your web pages look to search engines? Ensure links to your website aren't trying to manipulate rankings by using keyword-heavy phrases in anchor text. Search engines …

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Get rid of link bait for good

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). As a business owner, you want your site to show up in results when it's highly relevant to the user. This part of why having a blog can help build authority. Voice search is …

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Design + nofollow links = Greatness

Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Google Analytics will help you in your investigations on these factors. While changing the URL and metadata for your content isn't exactly using social to win at …

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Read this controversial article and find out more about URLs

A study suggests that search ads have a strong positive impact on brand awareness, perception, and purchase intentions-even The paid search ads generated a 160 percent increase in unaided awareness. I do believe that having a portion of your keyword phrase in the URL is helpful. And if these people …

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Things that make you love and hate CTR

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. Search engine …

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Make SEM your centre of attention

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won't be found in the Search Engines. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the …

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The hidden agenda behind gateway sites

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. It's not enough to just know your keywords. You must …

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Layout, formatting and content combine to make great SEO

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. As there is a caption, would setting the alt to null be better in …

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Keyword Intent Is Keyword Optimization

Information technology departments play a key role in solving internet problems. If you want to generate traffic through search, it's best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists - in other words, write …

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