Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their …

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. If you command authority in your specific niche, Google will always see you as an important asset. You might get caught up in creating …

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Google itself recommends that large numbers of links are only generated by unique content with added value for …

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. If you do, and get caught, the damage that it can cause your business’ reputation …

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Some may think only about ranking in the SERP without even bothering about their users. Cutting down on load time can really help to improve your entire online presence …

SEO has been in the mainframe of digital marketing for little above two decades. This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. My friend …

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. To ensure consistently high quality, business owners and digital marketers need to adopt …

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Businesses consider social …

When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right …

The process itself includes a variety of strategies and techniques aimed at improving search engine rankings, and ultimately increasing the amount of organic traffic to your website. Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you …

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. The …