Winning marketing tactics for canonical URLs

Ongoing content is your best chance to optimize for semantic search. The advantage of this approach is that it gives an inexperienced designer much more control over the appearance of the article -- and is often much faster than using HTML to lay out a few images and real text. If …

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More about the pros and cons of curated content

Sometimes, you'll reach a wall-you won't be able to remove a link at all, either manually or with the help of a webmaster. Add advertising campaigns according to budget, but keep in mind paid advertising works better with good content and SEO so do things in the right order. If …

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Winning marketing tactics for mobile search

Here, Google will give you a handy list of any problems it detects with your titles or descriptions. That doesn't mean you should never place a link if you're only going to get a nofollow. Advertisers use the authoritative execution to convince viewers of a brand's superiority. Well, the answer …

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All you wanted to know about reporting but were afraid to ask

Using Redirects and Cloaking Make sure that the experience of those users is seamless and engaging. We can all relate to times we really want to find an answer to something specific, yet the top ranking sites are answering a different question. Let's start by covering the basics of keyword …

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Repurpose old plugins

The hierarchy of effects model suggests that prior to making a purchase, a consumer goes through the stages of awareness, knowledge, liking, preference, and conviction. On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you're lucky. IN THIS article Flash …

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Aligning your goals in relation to keywords

Is It Really a Penalty? And try to get creative with your posts; every blog doesn?t need to be written text. As a developer, learning any sort of technology starts with learning how to read the documentation. Once again, there's a Google ranking component to consider with this, as …

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Reasons that marketers love comment spam

They manage tasks and deliverables for all our client campaigns and make sure everything is perfect. Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. The listing that a …

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SEO Remains Keyword Driven & LSI Keywords Are Important

The major search engines don't want to send their searchers to sites that have no value, so they have tweaked their algorithms over the years in an attempt to figure out various kinds of valueless websites and articles. For instance, say you wanted to write a post about growing asparagus …

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Informative details on improving Google algorithms

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward "A few hundreds of millions of …

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The secret behind non reciprocal links

Domains that have been around for decades will always have more domain authority than similar sites with a shorter history. Without understanding how your subculture works online, you can risk coming across like an outsider or missing the mark with your outreach and targeting. This created another loophole exploited by …

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The broken link-building method aided by widgets

So when you optimize titles, descriptions, and content to get the clicks and deliver value on the other end, you can boost your search engine ranking. According to their reports, if Google encounters two different versions of the same web page, or content that is appreciably similar to onsite content …

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Focus on performance, user experience, and social media

For example, if you know you want to write one blog post a week to start, you can contact a freelance writer to take direction and handle it for you. Sometimes referred to as "NAP" (standing for name, address, and phone number), your onsite contact info is vitally important for …

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Accurately summarize the page including details of analytics

Essentially, these files are a condensed map that lays out the structure and hierarchy of your site. A new feature that Google has added to its Knowledge Graph is allowing entities to claim their Knowledge Graph panel to become the authoritative owners and editors of the results within the panel …

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Warning: These mistakes could destroy your link building

For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps users find what they were looking for. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

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Reasons that people rely on non reciprocal links

With this tool, website owners are allowed to send Google a list of links or domain names that should be ignored where their site link profile is concerned. It may seem overwhelming to add one more element (search engine optimization) to the process. I have found that the most effective …

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Learning about page impressions

Also, the quicker you are to respond, the more likely you are to be selected. This causes search engines to update their URLs while passing link equity from the old URL to the new URL. Users will search for simple keywords and you possessing the right ones, could make-or-break your …

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Online marketing changes quickly when it comes to static pages

Traditional SEO techniques can penalize your site but can't outrank your competitors. Image optimization creates many advantages such as additional ranking opportunities (show up on Google Image Search!). SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites …

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Search engine health checks should look at web 2.0

The company that delivers the best value ofquality and price makes the sale, often regardless oflocation. Look at the domains being used to build links to your site. If you create high-quality pieces of informative content on your website page-to-page, you will rank. Also, keep a look out for review …

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The tightening up of mobile usability

You can also check out what subjects are popular by checking Google Trends and writing something which many people are interested in. Which means you have to be good at cross-platform marketing. It's a perfect time to learn the benefits of upgrading your site's security. Therefore, don't be shy of …

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Speed Up Slow loading pages

Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. A major part of the appeal is the sheer potential of the strategy; with time and effort, it's easily possible to …

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What are the advantages of web 2.0 on today's web?

Brand engagement represents a primary objective. There are many software programs that automatically spam forums and blog with comments, and these programs normally build anchor-rich backlinks, which means a keyword phrase is used in the place of a real name. Google has added fuel to the fire by making mobile …

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Propagation of relevance using domain authority

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Think about local search from the start

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Examining your web server logs can help you spot particular trends. Furthermore, having robust social media profiles will increase …

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Increase Organic Traffic by the manipulation of nofollow links

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

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How does Duck Duck Go deal with html

Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a …

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How can I optimise de-indexing across a Website?

Just ask MySpace. Advertising and marketing face a rapidly shifting landscape. This can cause huge problems with ranking. Analyze all these data to get accurate information.

Why I hate dynamic pages

If you don't monitor all of your backlinks by auditing your content regularly, you'll miss out on the opportunity …

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Winning marketing strategies for meta tags

Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. By developing one strong theme and then adapting …

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Prioritise key messaging through scraping

Basically, I can conclude that Google just doesn't always get it right. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. There are many different kinds of images which can complement your written content. Effective SEO requires businesses to understand and …

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