Warning: These mistakes could destroy your link building

For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps users find what they were looking for. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

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Reasons that people rely on non reciprocal links

With this tool, website owners are allowed to send Google a list of links or domain names that should be ignored where their site link profile is concerned. It may seem overwhelming to add one more element (search engine optimization) to the process. I have found that the most effective …

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Learning about page impressions

Also, the quicker you are to respond, the more likely you are to be selected. This causes search engines to update their URLs while passing link equity from the old URL to the new URL. Users will search for simple keywords and you possessing the right ones, could make-or-break your …

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Online marketing changes quickly when it comes to static pages

Traditional SEO techniques can penalize your site but can't outrank your competitors. Image optimization creates many advantages such as additional ranking opportunities (show up on Google Image Search!). SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites …

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Search engine health checks should look at web 2.0

The company that delivers the best value ofquality and price makes the sale, often regardless oflocation. Look at the domains being used to build links to your site. If you create high-quality pieces of informative content on your website page-to-page, you will rank. Also, keep a look out for review …

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The tightening up of mobile usability

You can also check out what subjects are popular by checking Google Trends and writing something which many people are interested in. Which means you have to be good at cross-platform marketing. It's a perfect time to learn the benefits of upgrading your site's security. Therefore, don't be shy of …

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Speed Up Slow loading pages

Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. A major part of the appeal is the sheer potential of the strategy; with time and effort, it's easily possible to …

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What are the advantages of web 2.0 on today's web?

Brand engagement represents a primary objective. There are many software programs that automatically spam forums and blog with comments, and these programs normally build anchor-rich backlinks, which means a keyword phrase is used in the place of a real name. Google has added fuel to the fire by making mobile …

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Propagation of relevance using domain authority

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Think about local search from the start

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Examining your web server logs can help you spot particular trends. Furthermore, having robust social media profiles will increase …

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Increase Organic Traffic by the manipulation of nofollow links

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

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How does Duck Duck Go deal with html

Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a …

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How can I optimise de-indexing across a Website?

Just ask MySpace. Advertising and marketing face a rapidly shifting landscape. This can cause huge problems with ranking. Analyze all these data to get accurate information.

Why I hate dynamic pages

If you don't monitor all of your backlinks by auditing your content regularly, you'll miss out on the opportunity …

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Winning marketing strategies for meta tags

Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. By developing one strong theme and then adapting …

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Prioritise key messaging through scraping

Basically, I can conclude that Google just doesn't always get it right. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. There are many different kinds of images which can complement your written content. Effective SEO requires businesses to understand and …

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Have you thought about optimizing your TF-IDF scores?

Incorporate conversational queries into your keyword mix. All you can do is keep a close eye on the status of your servers, and respond to errors as quickly as possible to keep your domain up and running. Robots tags are directives that allow you to control how search engines crawl …

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Interesting facts I bet you never knew about ROI

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted In a dynamic SEO world, you need to be fully prepared. Writing a good title tag should read more …

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Can static pages really make a difference?

Integrity is the essence of everything successful. Clickbait makes it hard to rank for specific keywords and phrases. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. The content needed to fulfill the intent of a search …

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Hidden facts about conversion rates

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what …

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Advanced off-site SEO principles

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. Your URL is part of your brand; many …

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User Behavior Lessons

Make sure you avoid these common mistakes and adhere to other on-page SEO best practices to increase the likelihood that Google will serve up your pages to searchers. And, then, a little bit of on-page optimization. Developing engaging content is one of the most important things you can do to …

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Beginner's guide to googlebot crawlers

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Search engines recognize evergreen content and …

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Make it sufficiently broad in terms of link bait

Meta descriptions should use keywords wisely, but more importantly they should include a compelling description on which a user would want to click on. Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of links your website gets …

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Lessons I've learned from ROI

Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies …

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Learn to do site submissions like a pro

Those days are gone when you can rank by using keyword stuffing, PBNs, and other traditional methods. It would then compare those keywords to keywords as they exist on the web, searching for sites that used those verbatim phrases the greatest number of times and in the most relevant places …

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Pay attention to onsite SEO

A consumer with a minimal amount of product knowledge and a low level of education will be less likely to undertake an external search, because the consumer lacks the ability to identify the right information. Remember, as long as you're posting on highly authoritative and industry-relevant sources with a diverse …

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Are search volumes affected by local search

Search engines simply want to deliver the most relevant results to their users based on search queries. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or …

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The best advice I've listened to about citations

Using the thesaurus will give you a decent start. On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it's time for you to pay attention to it now. Let's dispel a common SEO myth. Well-known authoritative sites, like …

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What's the story about site submissions

Then you create smaller, narrower web pages that focus on long-tail keywords and sub-topics around that pillar content. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Competitor Analysis can help you to identify links, ads and other …

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Google ranking factors

One of the biggest components of your site that could be affecting speed are your images. Usually they are implemented as HTML H1, H2 and H6 tags, but in fact nowadays search engines are getting better and better at interpreting CSS and Javascript, so headings can really be implemented as …

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Don't forget about non reciprocal links

forgetting certain image optimizations can do more harm than good. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an efficient rail service to the UK. Search engine algorithms are continually updated to produce better results. Use this simple test …

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