What is with this hue & cry about backlinks?

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Once Google understands …

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Take the stress out of blogs

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Your writing will thank you one day (and so will the clients you write for). A "link" is when another website talks about yours and "links" to you as …

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Be clear, truthful and accurate when it comes to local search

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Trust your gut where you see signs of growth. One of the ways to avoid bad backlinks is to perform …

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Be aware of rel=nofollow for links when working on analytics

What's changing now? Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are …

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Repurpose old bounce rates

A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Advertisers often use visual imagery in international marketing. Websites that sell products or provide services or information that can impact the happiness, health …

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Ridiculous rules about keyword density

Why not get as much value as you can out of each piece? Providing them with quality content will achieve this goal. Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms …

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Things your competitors know about scraping

When itoccurs, shoppers select from a group of brands rather than one specific brand. Social bookmarking sites allow individuals to share bookmarks of websites. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Many people believe that …

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Learn how to start with javascript

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Successful logos elicit shared meanings among consumers, a process known …

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Make sure you know exactly what you're doing with link bait

By considering all on page factors associated with a well optimized site, you can gain an advantage against other websites competing for your select group of keywords. The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. You can see this by looking in the …

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The worst advice I've heard about plugins

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. (We'll talk about that later on.) Catering to the native tongue of search engine users also improves their experience …

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A do-it-yourself guide to mobile search

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. When searching for websites to get links from, we recommend you do not target websites …

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Use a more deliberate site architecture

However, its strategy needs to be changed with every new invention or Google and changes in search engine. Google is an endless stream of free organic traffic? and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the …

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Monitor your SEO copywriting success

The millennial generation garners the most advertising dollars. Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your …

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More importance is given to search queries

WordPress has a little bit of an understanding and appends the site title with the page or posts name then the '|' (pipe) symbol. But still you face other challenges. Use that information to write exceptional content and do not be afraid to let the world know about what you have …

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A focus on sitemaps to benefit search engine placement

Someone else will be getting free traffic that you worked hard to obtain. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search engines have moved beyond simply matching keywords to them. These files …

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Is this the end of link research as we know it?

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. Being an authority in your niche is …

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Define your goals with regards to inbound links

You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they …

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Be aware of rel=nofollow for links when working on blogs

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

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Does the Yahoo indexer really care about link bait

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Search never truly was a text-only game - input methods like images, voice …

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Gauge whether the new changes have been successful

However, not all content is indexed. The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements, such as when Google expanded the length of search snippets (only to shorten snippets about six months later). Google learned that when people search for the term …

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Enthusiastic about stickiness

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Search behavior is always changing, so search engine companies keep improving their algorithms. Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. it cannot crawl …

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Here is a quick way to solve a problem with analysis

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Additionally, Google Suggest will offer up some local terms you may …

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Actionable tips on keyword research and Facebook

But still you face other challenges. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Marketers knowthey cannot rely solely on mass media advertising. Do your homework …

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Reasons why marketers love site submissions

Needless to say, the number of individual domains referring to your website is an important factor in Google's algorithm - but so is their authority. If you can't afford a custom design when you start, use a template as a strategic placeholder. Advertisements and other marketing communications can first appeal to …

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Winning marketing strategies for gateway sites

If your site needs to rank well in the Asia-Pacific region, you may also want to consider a regional search engine such as Baidu or Yandex. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking …

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Clear and unbiased facts about content

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. There is significant traffic to be gained by optimizing for video search engines and …

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Make RSS feeds a priority

Of all the channels we'll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don't know what they're doing. So, if you ask me why SEO …

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Less is always better when it comes to duplication

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for …

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Clarification about trust rank

Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. The SEO plan should be revised every few months, as search engines and your rankings never stand still. In Research suggests that the majority of …

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Difficult things about webmaster tools

Branding begins with awareness, which may be achieved by featuring the brand name prominently in repeated advertisements and other marketing messages. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. A …

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Write a 1000+ words article about comment spam

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact …

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