They manage tasks and deliverables for all our client campaigns and make sure everything is perfect. Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. The listing that a …

On the off chance that did happen, they would know how to solve it promptly. Exploring the six search engine variables The Channels section listed under All Traffic is of special interest. Integrate it with Twitter, Facearticle and other social media networking sites.

Matching Google: the evolution of exact schema …

The major search engines don't want to send their searchers to sites that have no value, so they have tweaked their algorithms over the years in an attempt to figure out various kinds of valueless websites and articles. For instance, say you wanted to write a post about growing asparagus …

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward "A few hundreds of millions of …

Domains that have been around for decades will always have more domain authority than similar sites with a shorter history. Without understanding how your subculture works online, you can risk coming across like an outsider or missing the mark with your outreach and targeting. This created another loophole exploited by …

Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. The search engines attempt to measure the quality and uniqueness of a website's content. One method they may use for doing this is evaluating the document itself. The evolving, incorrect …

Block articles you don't want Google to waste time crawling Keyword Research. Nowadays, everyone's in a hurry, and the online world is no different. There are two main philosophical buckets of practices for SEO: black hat and white hat.

Maybe canonical URLs will be a thing of the past

So when you optimize titles, descriptions, and content to get the clicks and deliver value on the other end, you can boost your search engine ranking. According to their reports, if Google encounters two different versions of the same web page, or content that is appreciably similar to onsite content …

For example, if you know you want to write one blog post a week to start, you can contact a freelance writer to take direction and handle it for you. Sometimes referred to as "NAP" (standing for name, address, and phone number), your onsite contact info is vitally important for …

Essentially, these files are a condensed map that lays out the structure and hierarchy of your site. A new feature that Google has added to its Knowledge Graph is allowing entities to claim their Knowledge Graph panel to become the authoritative owners and editors of the results within the panel …

For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps users find what they were looking for. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

With this tool, website owners are allowed to send Google a list of links or domain names that should be ignored where their site link profile is concerned. It may seem overwhelming to add one more element (search engine optimization) to the process. I have found that the most effective …

SEO is one of the considerations for your business when choosing a CMS. We all know that there are certain things we need to do, like creating a website with the proper structure and implementing a content plan. We already know that content is king when it comes to online …

Also, the quicker you are to respond, the more likely you are to be selected. This causes search engines to update their URLs while passing link equity from the old URL to the new URL. Users will search for simple keywords and you possessing the right ones, could make-or-break your …

Traditional SEO techniques can penalize your site but can't outrank your competitors. Image optimization creates many advantages such as additional ranking opportunities (show up on Google Image Search!). SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites …

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. On the surface, most hosting providers seem the …

The company that delivers the best value ofquality and price makes the sale, often regardless oflocation. Look at the domains being used to build links to your site. If you create high-quality pieces of informative content on your website page-to-page, you will rank. Also, keep a look out for review …

While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. High-quality content is the foundation of SEO - this year, next year, and beyond. This effect compounds with every mention. You should target to leverage advanced …

The more specific and narrow a page is, the better your dwell time and subsequent engagement metrics could be. What a lot of site owners don't realize is that link building is not the only way to increase your domain authority and PageRank. Though there are plenty of technical requirements …

You've launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? While we've spent a lot of time going over the planning and creativity aspects of online marketing, what may be less clear …

You can also check out what subjects are popular by checking Google Trends and writing something which many people are interested in. Which means you have to be good at cross-platform marketing. It's a perfect time to learn the benefits of upgrading your site's security. Therefore, don't be shy of …

Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. A major part of the appeal is the sheer potential of the strategy; with time and effort, it's easily possible to …

Brand engagement represents a primary objective. There are many software programs that automatically spam forums and blog with comments, and these programs normally build anchor-rich backlinks, which means a keyword phrase is used in the place of a real name. Google has added fuel to the fire by making mobile …

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

All of your basic on-page SEO factors like meta data, header tags, copy on the page, structured data, etc. affects the way Google ranks your images. Look for patterns in the types of publishers and keywords your competitor is targeting. If you once had a thousand different links all coming …

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Examining your web server logs can help you spot particular trends. Furthermore, having robust social media profiles will increase …

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a …

Just ask MySpace. Advertising and marketing face a rapidly shifting landscape. This can cause huge problems with ranking. Analyze all these data to get accurate information.

Why I hate dynamic pages

Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. By developing one strong theme and then adapting …

Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. In this connection …

Basically, I can conclude that Google just doesn't always get it right. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. There are many different kinds of images which can complement your written content. Effective SEO requires businesses to understand and …

Incorporate conversational queries into your keyword mix. All you can do is keep a close eye on the status of your servers, and respond to errors as quickly as possible to keep your domain up and running. Robots tags are directives that allow you to control how search engines crawl …

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted In a dynamic SEO world, you need to be fully prepared. Writing a good title tag should read more …

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. As a general rule of thumb, the lower the quality of the site, the lower the quality of the link will be. Social media and social aggregators provide a lightning-fast …

Integrity is the essence of everything successful. Clickbait makes it hard to rank for specific keywords and phrases. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. The content needed to fulfill the intent of a search …

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what …

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. Your URL is part of your brand; many …

Make sure you avoid these common mistakes and adhere to other on-page SEO best practices to increase the likelihood that Google will serve up your pages to searchers. And, then, a little bit of on-page optimization. Developing engaging content is one of the most important things you can do to …

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Search engines recognize evergreen content and …