For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps users find what they were looking for. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

With this tool, website owners are allowed to send Google a list of links or domain names that should be ignored where their site link profile is concerned. It may seem overwhelming to add one more element (search engine optimization) to the process. I have found that the most effective …

SEO is one of the considerations for your business when choosing a CMS. We all know that there are certain things we need to do, like creating a website with the proper structure and implementing a content plan. We already know that content is king when it comes to online …

Also, the quicker you are to respond, the more likely you are to be selected. This causes search engines to update their URLs while passing link equity from the old URL to the new URL. Users will search for simple keywords and you possessing the right ones, could make-or-break your …

Traditional SEO techniques can penalize your site but can't outrank your competitors. Image optimization creates many advantages such as additional ranking opportunities (show up on Google Image Search!). SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites …

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. On the surface, most hosting providers seem the …

The company that delivers the best value ofquality and price makes the sale, often regardless oflocation. Look at the domains being used to build links to your site. If you create high-quality pieces of informative content on your website page-to-page, you will rank. Also, keep a look out for review …

While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. High-quality content is the foundation of SEO - this year, next year, and beyond. This effect compounds with every mention. You should target to leverage advanced …

The more specific and narrow a page is, the better your dwell time and subsequent engagement metrics could be. What a lot of site owners don't realize is that link building is not the only way to increase your domain authority and PageRank. Though there are plenty of technical requirements …

You've launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? While we've spent a lot of time going over the planning and creativity aspects of online marketing, what may be less clear …

You can also check out what subjects are popular by checking Google Trends and writing something which many people are interested in. Which means you have to be good at cross-platform marketing. It's a perfect time to learn the benefits of upgrading your site's security. Therefore, don't be shy of …

Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. A major part of the appeal is the sheer potential of the strategy; with time and effort, it's easily possible to …

Brand engagement represents a primary objective. There are many software programs that automatically spam forums and blog with comments, and these programs normally build anchor-rich backlinks, which means a keyword phrase is used in the place of a real name. Google has added fuel to the fire by making mobile …

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

All of your basic on-page SEO factors like meta data, header tags, copy on the page, structured data, etc. affects the way Google ranks your images. Look for patterns in the types of publishers and keywords your competitor is targeting. If you once had a thousand different links all coming …

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Examining your web server logs can help you spot particular trends. Furthermore, having robust social media profiles will increase …

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a …

Just ask MySpace. Advertising and marketing face a rapidly shifting landscape. This can cause huge problems with ranking. Analyze all these data to get accurate information.

Why I hate dynamic pages

Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. By developing one strong theme and then adapting …

Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. In this connection …

Basically, I can conclude that Google just doesn't always get it right. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. There are many different kinds of images which can complement your written content. Effective SEO requires businesses to understand and …

Incorporate conversational queries into your keyword mix. All you can do is keep a close eye on the status of your servers, and respond to errors as quickly as possible to keep your domain up and running. Robots tags are directives that allow you to control how search engines crawl …

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted In a dynamic SEO world, you need to be fully prepared. Writing a good title tag should read more …

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. As a general rule of thumb, the lower the quality of the site, the lower the quality of the link will be. Social media and social aggregators provide a lightning-fast …

Integrity is the essence of everything successful. Clickbait makes it hard to rank for specific keywords and phrases. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. The content needed to fulfill the intent of a search …

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what …

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. Your URL is part of your brand; many …

Make sure you avoid these common mistakes and adhere to other on-page SEO best practices to increase the likelihood that Google will serve up your pages to searchers. And, then, a little bit of on-page optimization. Developing engaging content is one of the most important things you can do to …

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Search engines recognize evergreen content and …

Meta descriptions should use keywords wisely, but more importantly they should include a compelling description on which a user would want to click on. Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of links your website gets …

Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies …

Those days are gone when you can rank by using keyword stuffing, PBNs, and other traditional methods. It would then compare those keywords to keywords as they exist on the web, searching for sites that used those verbatim phrases the greatest number of times and in the most relevant places …

A consumer with a minimal amount of product knowledge and a low level of education will be less likely to undertake an external search, because the consumer lacks the ability to identify the right information. Remember, as long as you're posting on highly authoritative and industry-relevant sources with a diverse …

Search engines simply want to deliver the most relevant results to their users based on search queries. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or …

Using the thesaurus will give you a decent start. On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it's time for you to pay attention to it now. Let's dispel a common SEO myth. Well-known authoritative sites, like …

Then you create smaller, narrower web pages that focus on long-tail keywords and sub-topics around that pillar content. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Competitor Analysis can help you to identify links, ads and other …

One of the biggest components of your site that could be affecting speed are your images. Usually they are implemented as HTML H1, H2 and H6 tags, but in fact nowadays search engines are getting better and better at interpreting CSS and Javascript, so headings can really be implemented as …

forgetting certain image optimizations can do more harm than good. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an efficient rail service to the UK. Search engine algorithms are continually updated to produce better results. Use this simple test …

They bring into the notice of the Internet users, services and products that are being offered at your company's website. You'll want to create a variety of content to attract new leads to your page. So, if you're targeting the keyword "SEO Services" but asking "what is SEO?" you can't …