Does that change how they see the product or whether they need to buy something else? The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. Sometimes I …

I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on …

The pre-existing relationship factor also matters little to where your links are pointing, specifically. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and …

As time goes on, your score should slowly rise if you do things the right way. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing to pull a similar stunt in their link building process. Ultimately, RankBrain is an impressive and …

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. But up until now, video has been one of the less popular content …

But here's the thing: it takes time for search engines to discover (and index) new websites. Google is also specifically targeting the app download interstitials, the ones where sites either hide the content, making people think they must download an app to view the content, or make it completely inaccessible …

Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized by Google or removed from their listings all together. Once you learn …

It is important that you do not misrepresent what is on the page. Once a team understands how various groups view the brand, decisions can be made regarding ways to correct misperceptions and/or build on the image that customers c By analyzing competitors and industry leaders, we can understand …

If you're not seeing that kind of increase, then it's time to perform an audit on your SEO. Use programs like Photoshop, Canva, or other graphic design softwares to make images like banners, social media pics, and infographics. If your website is only a couple of months old, you can't …

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your …

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be "...."). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

The way in which consumers search with be noticeably changed by digital assistants. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement …

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. A site that's only a few weeks old doesn't have the robust foundation that's required. While building a better search engine optimization strategy, having a description tag that is efficient is a good way …

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found - and found easily - among those searches is essential for any firm A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances …

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Once Google understands …

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Your writing will thank you one day (and so will the clients you write for). A "link" is when another website talks about yours and "links" to you as …

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Trust your gut where you see signs of growth. One of the ways to avoid bad backlinks is to perform …

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an …

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing …

What's changing now? Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. No spider activity could signal problems …

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Advertisers often use visual imagery in international marketing. Websites that sell products or provide services or information that can impact the happiness, health …

Why not get as much value as you can out of each piece? Providing them with quality content will achieve this goal. Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms …

When itoccurs, shoppers select from a group of brands rather than one specific brand. Social bookmarking sites allow individuals to share bookmarks of websites. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Many people believe that …

The viral message should focus on the product or business. Research indicates that consumers are more receptive to online video ads. Analytics play a very huge part in SEO and it is thus a very important SEO must do. Always Add Value. Add value in every blog post, blog comment …

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Successful logos elicit shared meanings among consumers, a process known …

By considering all on page factors associated with a well optimized site, you can gain an advantage against other websites competing for your select group of keywords. The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. You can see this by looking in the …

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. (We'll talk about that later on.) Catering to the native tongue of search engine users also improves their experience …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. When searching for websites to get links from, we recommend you do not target websites …

However, its strategy needs to be changed with every new invention or Google and changes in search engine. Google is an endless stream of free organic traffic? and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the …

YourDomain.com/R1) to deploy in different marketing efforts, just as you include department numbers in the return address of a direct mail piece or print ad. That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the …

The millennial generation garners the most advertising dollars. Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your …

WordPress has a little bit of an understanding and appends the site title with the page or posts name then the '|' (pipe) symbol. But still you face other challenges. Use that information to write exceptional content and do not be afraid to let the world know about what you have …

Someone else will be getting free traffic that you worked hard to obtain. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search engines have moved beyond simply matching keywords to them. These files …

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. Being an authority in your niche is …

You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they …

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …