forgetting certain image optimizations can do more harm than good. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an efficient rail service to the UK. Search engine algorithms are continually updated to produce better results. Use this simple test …

They bring into the notice of the Internet users, services and products that are being offered at your company's website. You'll want to create a variety of content to attract new leads to your page. So, if you're targeting the keyword "SEO Services" but asking "what is SEO?" you can't …

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. One way to do that is by including …

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. One of the great things about online marketing and its various techniques is that they work just fine …

How did traffic change over the course of the last year? Taking someone's email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Google Manual Action reports are filed when a human reviewer within the company has determined that …

Just keep in mind that mobile optimization is about more than just meeting the minimum requirements of Google-it's about giving the best possible experience to your mobile users. That means B2B SEOs working for tech companies will need to educate themselves about the most sensible ways of interpreting the information …

Content marketing plays a major role in SEO. Do you need to make a search independent of certain association? The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. High-speed keyword research is keyword research that's …

Now that we know how site speed can be measured in different ways, we can come up with a ballpark for what are considered "good" or "bad" metrics. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Many people have gone through the same …

Before you start investing loads of time and money into content and link building campaigns, focus on the foundational elements. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. If you want your website to rank …

Over time, consumers obtain sufficient information to evaluate the product. Varying the length of your content can help your content strategy, but be sure to focus on these sub-types of content as well. Mobile errors are - to use a sports metaphor - the equivalent of unforced errors. press of a button …

Identifying market segments by geographic location can be a successful tactic. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Title tags should be unique for every page. That means you extract all the words …

Avoid the temptation to use pop-ups. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. You can both attract new followers …

However, you'll be fighting to rank for a keyword which doesn't offer any real rewards to your business. There's no denying that a website's popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading …

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other's business as well. Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high …

You and your SEO experts need to be on the same page and they have to be reachable. And getting to the top spot on a particular search engine such as Google also means enjoying similar ranking status on other similar sites such as Bing, Yahoo, YouTube, Facebook, and the …

Does that change how they see the product or whether they need to buy something else? The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. Sometimes I …

I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on …

The pre-existing relationship factor also matters little to where your links are pointing, specifically. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and …

As time goes on, your score should slowly rise if you do things the right way. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing to pull a similar stunt in their link building process. Ultimately, RankBrain is an impressive and …

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. But up until now, video has been one of the less popular content …

But here's the thing: it takes time for search engines to discover (and index) new websites. Google is also specifically targeting the app download interstitials, the ones where sites either hide the content, making people think they must download an app to view the content, or make it completely inaccessible …

Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized by Google or removed from their listings all together. Once you learn …

It is important that you do not misrepresent what is on the page. Once a team understands how various groups view the brand, decisions can be made regarding ways to correct misperceptions and/or build on the image that customers c By analyzing competitors and industry leaders, we can understand …

If you're not seeing that kind of increase, then it's time to perform an audit on your SEO. Use programs like Photoshop, Canva, or other graphic design softwares to make images like banners, social media pics, and infographics. If your website is only a couple of months old, you can't …

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your …

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be "...."). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

The way in which consumers search with be noticeably changed by digital assistants. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement …

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. A site that's only a few weeks old doesn't have the robust foundation that's required. While building a better search engine optimization strategy, having a description tag that is efficient is a good way …

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found - and found easily - among those searches is essential for any firm A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances …

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Once Google understands …

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Your writing will thank you one day (and so will the clients you write for). A "link" is when another website talks about yours and "links" to you as …

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Trust your gut where you see signs of growth. One of the ways to avoid bad backlinks is to perform …

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an …

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing …

What's changing now? Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. No spider activity could signal problems …

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Advertisers often use visual imagery in international marketing. Websites that sell products or provide services or information that can impact the happiness, health …