A few words on site submissions

Assuming your page is properly structured with the correct tags, you need to decide if the actual content on this page is worth reading and is valuable enough to have on its own page. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain …

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How to Get More Social Shares From Everything That You Publish

Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services …

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Personalization counts: how do plugins fit into this?

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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Create content about reporting

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. It's a …

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Follow a consistent cadence towards webmaster tools

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Links to page resources such as images, CSS and JavaScript should all be working. Search engines want …

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Let's follow doorway sites best practise

The items could vary. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. It’s all very well to know what problems …

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A few words on conversion rates

A strong linking structure and other internal SEO best practices can provide that. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and …

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How to learn about white hat SEO in a few hours

This can be auto generated content. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. While there are a ton of great SEO …

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The ultimate revelation of dynamic pages

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. The proliferation …

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Unlocking the mystery of webmaster tools

The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of your attentiveness. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense …

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Things to avoid when dealing with link building

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Compelling and …

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Understanding inbound links

And don’t let SEO take over your life – you still have to be out there doing business. By including the location of the business as part of the keywords used, it increases relevance in the searches. Search engines scour the Internet to find keywords and clues to match search …

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The death of gateway sites

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Set mobile page scaling properties on each page so your pages are mobile-friendly. When you write guest …

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The hidden agenda of bread crumbs

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Search engines often reward you for updating old content. But remember, you only get a …

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Make rankings your centre of attention

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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Measure and Improve by paying attention to conversion rates

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Cramming popular search terms into …

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Difficult things about SEO

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. This will give you greater scope to attract people to your website and if the content …

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What is your organic search strategy?

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see …

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Most Common On-Site SEO Mistakes

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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Make analytics your centre of attention

But not all duplicate content is editorially created. Your Title Tags are far-and-away the most important places to put your keywords. You can make up a new keyword and add it to your page, but it’s unlikely other web pages will add your keyword. Google doesn’t only consider …

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Answer the questions of your potential customers with regards to javascript

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). Google Ranking algorithm comprises more than 200 …

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Low Hanging Fruits (LHF)

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. A 301 redirect …

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Don’t forget about link exchanges

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. It’s really a simple concept, just give them what they want and you’ll see …

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Small but important things to observe about citations

SEO success relies heavily on the keywords you choose to target. When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Integrate keywords, not only into the content itself, but also into the title, the …

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Beginner's guide to white hat SEO

It can be in the comments what is finally implicitly integrated well into the content also. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it …

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Better content title and descriptions

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. It’s something that …

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Create a search marketing strategy based on forums

What’s more important, it also will have more authority for your readers. Expect increased conversions, particularly those from visitors who arrived via organic search. Overall, your expectation when you clicked on the link is that you would find what you needed. It helps the search engines quickly determine what …

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Here's what industry insiders think about sitemaps

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

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Search marketing implications related to SEO campaigns

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and …

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Understanding Google algorithms

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Google has made it apparent that site speed matter in search …

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When your use of search queries becomes obsessive

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy …

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Focus on performance, user experience, and rankings

There’s an art to properly optimizing a website with keywords. The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. It …

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