Tactics around social media

Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure …

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Take care when dealing with SEO

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Its all about scraping

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. it cannot crawl image, Flash …

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This story about web crawlers will haunt you forever

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. One of the problems international businesses continuously need to …

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One element of your strategy should look at page impressions

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have …

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Reach out to influencers known for your topic

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Evergreen content continues to be relevant to its readers and gives them …

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How to survive your first encounter with indexed pages

Social media also brings traffic to a website. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Violating your first implied agreement with someone does not build trust; it builds …

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Exposure is the name of the game when creating a blog

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

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Be clear, truthful and accurate when it comes to citations

Blogging can be an extremely effective way to get your pages to rank. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Having a different description meta tag for each page helps both …

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The death of local search

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). The well-publicised Panda and Penguin updates …

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A few words on site submissions

Assuming your page is properly structured with the correct tags, you need to decide if the actual content on this page is worth reading and is valuable enough to have on its own page. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain …

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How to Get More Social Shares From Everything That You Publish

Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services …

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Personalization counts: how do plugins fit into this?

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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Create content about reporting

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. It's a …

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Follow a consistent cadence towards webmaster tools

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Links to page resources such as images, CSS and JavaScript should all be working. Search engines want …

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Let's follow doorway sites best practise

The items could vary. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. It’s all very well to know what problems …

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A few words on conversion rates

A strong linking structure and other internal SEO best practices can provide that. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and …

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How to learn about white hat SEO in a few hours

This can be auto generated content. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. While there are a ton of great SEO …

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The ultimate revelation of dynamic pages

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. The proliferation …

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Unlocking the mystery of webmaster tools

The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of your attentiveness. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense …

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Things to avoid when dealing with link building

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Compelling and …

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Understanding inbound links

And don’t let SEO take over your life – you still have to be out there doing business. By including the location of the business as part of the keywords used, it increases relevance in the searches. Search engines scour the Internet to find keywords and clues to match search …

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The death of gateway sites

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Set mobile page scaling properties on each page so your pages are mobile-friendly. When you write guest …

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The hidden agenda of bread crumbs

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Search engines often reward you for updating old content. But remember, you only get a …

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Make rankings your centre of attention

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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Measure and Improve by paying attention to conversion rates

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Cramming popular search terms into …

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Difficult things about SEO

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. This will give you greater scope to attract people to your website and if the content …

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What is your organic search strategy?

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see …

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Most Common On-Site SEO Mistakes

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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Make analytics your centre of attention

But not all duplicate content is editorially created. Your Title Tags are far-and-away the most important places to put your keywords. You can make up a new keyword and add it to your page, but it’s unlikely other web pages will add your keyword. Google doesn’t only consider …

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Answer the questions of your potential customers with regards to javascript

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). Google Ranking algorithm comprises more than 200 …

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