Start with seed keywords

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. No high quality blog would accept your …

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Facts about rankings that will make you think twice

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. By correctly …

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You may be asked about link exchanges in your marketing interview

There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. While we have helped websites recover from Google Penalties we happily have …

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Find a simple guide to link exchanges and read up about it

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. When we take this approach, we are rewarded by Google since this meets their quality guidelines. Google recommends creating valuable content for website users and not to …

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The latest trends in non reciprocal links

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. What we mean when we refer to SEO, is the practice of updating content on your website so …

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How Blogging Drives Customers to Your Website

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO …

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The worst advice I've heard about link exchanges

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. SEO is Search Engine Optimization. This will …

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Top trends in local search to watch

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Data analysis should be the cornerstone of your SEO efforts. Assess …

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Improve engagement by utilising mobile search

White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. What Are The Most Important Factors SEO Marketers Consider? I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in …

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Design + bounce rates = Greatness

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

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Think about offsite SEO from the start

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw …

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More focus is put on organic links

Some evergreen content lasts forever. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are …

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Search engine health checks should look at URLs

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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More importance is given to CTR

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although …

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Takeaway tips for cloaking

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

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Follow a consistent cadence towards long tail search

Oftentimes, separate “review pages” are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Why would …

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More importance is given to text links

Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. And for that, you need to correctly optimize the page. Query refinements are the queries searchers type …

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Wait. Are widgets really that simple?

The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth …

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Education is the best legacy when it comes to ROI

The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do …

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The hidden agenda behind gateway sites

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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How you will benefit from keywords

Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc …

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