Personalization counts: how do plugins fit into this?

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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Follow a consistent cadence towards webmaster tools

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Links to page resources such as images, CSS and JavaScript should all be working. Search engines want …

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Let's follow doorway sites best practise

The items could vary. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. It’s all very well to know what problems …

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A few words on conversion rates

A strong linking structure and other internal SEO best practices can provide that. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and …

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How to learn about white hat SEO in a few hours

This can be auto generated content. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. While there are a ton of great SEO …

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The death of gateway sites

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Set mobile page scaling properties on each page so your pages are mobile-friendly. When you write guest …

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The hidden agenda of bread crumbs

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Search engines often reward you for updating old content. But remember, you only get a …

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Make rankings your centre of attention

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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What is your organic search strategy?

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see …

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Low Hanging Fruits (LHF)

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. A 301 redirect …

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Beginner's guide to white hat SEO

It can be in the comments what is finally implicitly integrated well into the content also. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it …

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Understanding Google algorithms

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Google has made it apparent that site speed matter in search …

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You Can Get Ahead of Your Competition by Focusing on Organic Search

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. For maximum ranking potential in search engines, ensure that no affiliates or 3rd party …

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Why has link building been so popular?

We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the …

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Measure and Improve by paying attention to forums

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic …

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Establish your position regarding cloaking

Let’s give some light on this. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. The creation of effective link bait boosts traffic …

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Take care when dealing with stickiness

If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you? You might have excellent content and a better …

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Difficult things about trust rank

When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If …

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Increase Organic Traffic by the manipulation of SEM

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Some websites are great and are ideally search engine-friendly, but many we come across are not. What we mean when we refer to SEO, is the practice …

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Education is the best legacy when it comes to onsite SEO

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is …

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The worst advice I've heard about rankings

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. There’s no clear formula, or single answer for the minimum …

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Reasons why you cannot learn meta tags well

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. There are two very specific actions that search engines take when they crawl and index your site that thin content can directly …

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