Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. But up until now, video has been one of the less popular content …

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your …

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found - and found easily - among those searches is essential for any firm A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances …

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Once Google understands …

I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Your writing will thank you one day (and so will the clients you write for). A "link" is when another website talks about yours and "links" to you as …

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. No spider activity could signal problems …

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

When itoccurs, shoppers select from a group of brands rather than one specific brand. Social bookmarking sites allow individuals to share bookmarks of websites. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Many people believe that …

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. (We'll talk about that later on.) Catering to the native tongue of search engine users also improves their experience …

However, its strategy needs to be changed with every new invention or Google and changes in search engine. Google is an endless stream of free organic traffic? and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the …

Someone else will be getting free traffic that you worked hard to obtain. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search engines have moved beyond simply matching keywords to them. These files …

You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they …

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Search behavior is always changing, so search engine companies keep improving their algorithms. Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. it cannot crawl …

Needless to say, the number of individual domains referring to your website is an important factor in Google's algorithm - but so is their authority. If you can't afford a custom design when you start, use a template as a strategic placeholder. Advertisements and other marketing communications can first appeal to …

Of all the channels we'll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don't know what they're doing. So, if you ask me why SEO …

Branding begins with awareness, which may be achieved by featuring the brand name prominently in repeated advertisements and other marketing messages. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. A …

Some of the pages on your website might not be linked to any other page. These are referred to as "orphaned pages," and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Lets go a little …

Body Keywords - Body keywords are regularly composed of two words which will offer some information on the customer's intent, but not too much. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader …

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. I'll be showing you the best way to find the right keywords and determine whether or not you can rank well for them. Search engines provide the modern information scientist …

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Time is money! The hierarchy of effects model helps to clarify the objectives of an …

The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Ideally page titles should include the search term for which the website has been optimized. If we build links, if we make changes to our site, it typically is going to take weeks, months, even …

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

Blogging can be an extremely effective way to get your pages to rank. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Having a different description meta tag for each page helps both …

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Links to page resources such as images, CSS and JavaScript should all be working. Search engines want …

The items could vary. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. It’s all very well to know what problems …

A strong linking structure and other internal SEO best practices can provide that. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and …

This can be auto generated content. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. While there are a ton of great SEO …

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Every vertical market and type of product …

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Set mobile page scaling properties on each page so your pages are mobile-friendly. When you write guest …

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Search engines often reward you for updating old content. But remember, you only get a …

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Make the content flow easily to keep people intrigued and reading. The better the SEO, the higher the rank will be, and the …

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see …

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors …

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. A 301 redirect …

It can be in the comments what is finally implicitly integrated well into the content also. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it …

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Google has made it apparent that site speed matter in search …