Questions to ask about quality

Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. The amount of time a consumer spends on an external search depends on three factors: ability, motivation, and …

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Aligning your goals in relation to backlinks

Decisions must be made at the outset of any project. Next, use internal links to navigate forwards, backwards and sideways. All images should use appropriate alt tags. Thin content is content that adds little or no practical value to your website and its visitors.

Actionable tips on SERPs and Twitter …

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Answered - your burning questions about backlinks

A consumer who remains uncertain about the right brand to purchase undertakes an external search. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Usually, companies do not understand the importance of a newsletter. If it is …

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Does Bing really care about comment spam

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't …

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How do you make a Google friendly website?

When developing searcher personas, you generally classify and identify search query categories from the list of queries you've built. This new design shows the local results in a scrollable carousel format and now also includes an ad spot at the top.The local pack in this new carousel format is …

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How you will benefit from trust rank

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It's not too tricky, you just need to add the right tags. This means it is even more competitive to get seen on search engines. Those new to SEO will pour a lot of time and money into …

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Write a 1000+ words article about quality

If you make an egregious mistake, like hiding keywords in the background of your site or deliberately spamming potential customers, you might earn an actual Google penalty-in that case, you'll have trouble crawling out unscathed. Will you still need a listing in the Yellow Pages? If you want to dive …

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Using traffic estimation tools in conjunction with SEO campaigns

As we can observe, employing internal links when relevant and appropriate has multiple benefits for both visitors and businesses alike. The strength of the appeal constitutes another key factor when using a fear approach. Using tools like Copyscape can help you ensure that all your content is completely original. Hungry …

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Huge Javascript files on site - what to do?

Are you attracting a new audience with this piece of content? You know that you build a customer list slowly, experimenting with a variety of techniques until word-of-mouth marketing kicks in. Holistic search optimization is much more important. This is why an evaluation of your homepage is absolutely critical.

Add …

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Make bounce rates a priority

Google provides us with some guidelines on how our title tags and meta descriptions should be optimized. These are often elements which can be seen directly. How can you convince them to read the following text and stay on your website? The most effective online marketing campaigns are built out …

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Questions to ask about page rank

It can be in the comments what is finally implicitly integrated well into the content also. Anyone who links to your site with an incorrect version of the URL can cause canonicalization trouble for you. Marketers identify the motives leading to purchases and factors affecting those decisions. Part of that …

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Why I hate RSS feeds

How does a new website start ranking? Does it just magically appear in Google after you've launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? A SEO translator thus requires the triple expertise of language, copywriting, and SEO …

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Here is a quick way to solve a problem with static pages

That way all the important content of a page, such as navigation and info texts will be in the user's field of vision. URLs aren't quite as technical as they appear, so don't be intimidated. Make Sure That Googlebot Is Crawling Your Site! When you link to other domains in …

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Make stickiness your centre of attention

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. While we don't have official …

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The death of sitemaps

You can both attract new followers and retain the ones you already have by increasing your engagement. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site's inner pages, then this presents a huge opportunity …

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How we improved our CTR in on week

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can't be beat for determining relevance. Think PowerPoint style, not essay. Fortunately, with a bit of digging-and the help of this guide-you should be able to uncover at least a few of the issues plaguing your link building …

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Maybe comment spam will be a thing of the past

Does the content provide insightful analysis or interesting information that is beyond obvious? WHOIS (pronounced "who is," appropriately enough) is a protocol for registering and finding various resources attached to a given website. To remedy this, you'll have to check every local listing or directory site you can find to …

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Maybe scraping will be a thing of the past

Though there's no direct evidence that there's a specific ranking signal for these features, they will improve the engagement and quality of your content, which in turn will earn it more links, traffic, repeat visits, shares, and, as a result, higher search positions. The importance of analytics in digital marketing …

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This year will be the year of blogs

Finding an individual who is an expert in all of those roles is extremely difficult, and hiring a full team with split roles is ridiculously expensive. Misleading headlines diminish trust. A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Google …

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Design + googlebot crawlers = Greatness

It documents the steps and activities that are required to get better rankings for a particular site. Link building should generally be the last job as you want to squeeze as much performance as possible from all other optimisation strategies - so, before you dive in, make sure you have your …

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Thinking about googlebot crawlers makes everything OK

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Google delivers results based on the geographic location of the …

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Rich snippet abuse

When searching for popular keywords, search results are usually mixed with Blended Search results. your business's industry is also maturing. Lots of businesses have started podcasts, and they're hungry for guests to fill those episodes. Take a look at which sites are currently winning the front page for the phrase …

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The best advice I've listened to about offsite SEO

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Short Story: The truth about walled garden sites

This means that searches are now much more focused on the area in general. PBN's are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. When you get higher website traffic, your chances of generating more leads will improve …

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Learn from these mistakes before you learn about web crawlers

Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association with a cultural symbol. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value …

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Warning: These mistakes could destroy your bread crumbs

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible …

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Actionable tips on SEO and Pinterest

Link liberally to other parts of your site within the text. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle …

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More importance is given to meta tags

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely …

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Why mobile search matters

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. ake sure it's easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when …

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