Useful tips from experts in page impressions

Every page should provide unique content that doesn’t appear elsewhere on the site. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your …

more ...

Online marketing changes quickly when it comes to doorway sites

Many webmasters use titles or descriptions that include words or phrases like “and more” or “world’s biggest selection of.” I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you …

more ...

Types of site changes brought on by reporting

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or …

more ...


Quality over quantity when it comes to dynamic pages

The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around …

more ...

The truth about sitemaps

But social didn’t bother with this model. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the …

more ...