Whether or not using bold and italics is a good SEO content strategy is anyone's guess, but making certain words and phrases stand out can definitely enhance readability. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or …

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Google delivers results based on the geographic location of the …

When searching for popular keywords, search results are usually mixed with Blended Search results. your business's industry is also maturing. Lots of businesses have started podcasts, and they're hungry for guests to fill those episodes. Take a look at which sites are currently winning the front page for the phrase …

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

To achieve success, companies integrate email marketing programs with other channels. Many different hosting options are available. If you are concerned about your presence overseas, there are many other search engines you need to worry about. The tech giant has such a big share of the market that 'Googling' has …

This means that searches are now much more focused on the area in general. PBN's are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. When you get higher website traffic, your chances of generating more leads will improve …

Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association with a cultural symbol. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value …

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible …

As I'll show you later, having the right link profile, including your URL, variations of the URL, brand name, and target keywords, can help boost search engine results significantly. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even …

Link liberally to other parts of your site within the text. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle …

Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Contacts made by telephone work the same way as internet contacts. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely …

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. ake sure it's easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when …

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. Over time, you'll develop an optimized, online marketing program that you can monitor and tweak as needed. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web …

There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. When consumers believethat various brands provide the same set of attributes, brand parity results. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything …

IT professionals tie IDs and passwords to cookies on each customer's computer in order to customize pages and individual offers. When people hear about how great you are, they head to Google to discover more. On-page content is a critical component of on-page SEO. Content is what the search engine …

As a digital marketer, one of the most frequent questions I get asked is "how do I get traffic to my website?" Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines craft careful, mathematical equations-algorithms-to sort the …

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn't supporting it from your vendor) or use virtual pageviews functionality to track inbound phone …

If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Large organizations typically seek comanaged and managed hosting arrangements. This simplicity, so different from portal-like search engine sites, was a welcome relief for many. Sometimes using …

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they'll be happy with paid ads. For confidence in quality, they'll opt for organic search results. Pretty simple, right? Users conduct an estimated 62,000 Google searches per second …

If you plan to do some basic SEO, it is must that you know how search engines work. Among other things, Google uses the link texts to analyze these backlinks. Even if you aren’t working with clients, it’s an important step to take to track the progress of …

For example, optimizing for speed, technical audits and mobile formatting. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search …

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. The crawler doesn’t check every day that if a page is updated or if the new page is added. On page SEO refers to those elements on a site that make your page more likely …

This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Create The Perfect Landing Page For Local SEO! Onsite optimization includes all …

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Write locally oriented content: It’s one of the best things you can do to improve local rankings. Chances are, there are a number of …

Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about …

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. SEO-friendly content doesn’t have to be difficult …

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. When your website has evergreen content that …

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. In the earlier days of SEO, the organic search engine optimization discipline was more …

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would …

The standard rule of thumb is a minimum of 200-300 words per page. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady …

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Research shows that data-heavy content gets linked …

But they won't know these things right from the start of your business relationship. One thing is clear, mobile overtakes the desktop. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons …

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces …

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. SEO is not just one technique, if you focus on …

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and …

Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index …